How to deliver consistent marketing
< Back to the Blog Reading Time: 5 Minutes Consistency of activity is probably one of the hardest things to achieve in marketing. According to our research, it’s seen as challenging by all roles, whether in marketing or not, and all business sizes. We explore here...
There’s a hole in your marketing plan
< Back to the Blog Reading Time: 5 Minutes When we were delving into the data behind our research paper (published last autumn), one of the most surprising results was this: having a marketing plan that supports the sales process is the lowest scoring area in all...
How to approach a strategic marketing project
< Back to the Blog Reading Time: 5 Minutes Answering the big strategic questions is what I love to do. I’m much less interested in which email or web page performed better, than I am about getting the FD to support the marketing budget, or getting the sales...
Why having a clear proposition isn’t enough
< Back to the Blog Reading Time: 6 Minutes When we published our research paper last autumn, one of the key takeouts was that having a clear proposition wasn’t enough. Even when the leadership team and senior marketer are clear on what you’re selling and to whom,...
The real secrets of marketing excellence
< Back to the Blog Reading Time: 5 Minutes A few weeks back we ran a webinar delving into the detail of our recently published research report. The title of the session was how marketing leaders create strategic and operational excellence. In this blog we look at...Work With Us
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