Bridging the gap from business strategy to marketing operations
< Back to the Blog Reading Time: 10 Minutes “A key role of marketing is to make sure the strategy, plan and activity supports the business’s objectives. Without that, the risk is scattergun marketing and it’s hard to prove the value of marketing. In our latest...
10 Ways to Screw Up Your Marketing Budget
< Back to the Blog Reading Time: 7 Minutes Board level marketers need to set budgets and get budgets supported by others. Effective budgeting is essential in any marketing leadership role. In this post, Bryony Thomas explores the ten things she most often sees...
Getting your FD onboard and loving marketing
< Back to the Blog Reading Time: 10 Minutes “A marketer’s relationship with the FD is key. They can test your plan, help develop a metrics dashboard and facilitate budget conversations. However, it’s not a given that your FD will be on-board with marketing. So how...
How close are you to your FD?
< Back to the Blog Reading Time: 5 Minutes Having a good relationship with finance is important. Getting them on-board and enthusiastically supporting your strategy and plan is often a key piece to get right. But all too often, finance think that marketing is...
What does a business leader need to know about marketing?
< Back to the Blog Reading Time: 10 Minutes “Why is it that the same marketer can thrive in one organisation and shrivel in another? It has a lot to do with what the leaders and other key players think about marketing: their perception of it, the level of support...Work With Us
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