Marketing Team Archives - Watertight Thinking

How well marketing supports business plans

by Rachael Wheatley | #WatertightWednesday, Marketing Capability, Marketing Skills, Marketing Team

< Back to the Blog Reading Time: 10 Minutes “Marketers and MDs alike recognise the importance of marketing in supporting a business to achieve its objectives and plan. It’s not always easy to see, however, where it’s working and why it might not be happening. In...

Building your credibility

by Rachael Wheatley | #WatertightWednesday, Marketing Capability, Marketing Skills, Marketing Team

< Back to the Blog Reading Time: 10 Minutes “How you’re positioned in your business is critical to your success. If your boss and colleagues don’t rate marketing in general, it’s an uphill struggle to prove yourself, whatever your experience and knowledge. So,...

The real secrets of marketing excellence

by Rachael Wheatley | Marketing In Action, Marketing Skills, Marketing Team

< Back to the Blog Reading Time: 5 Minutes A few weeks back we ran a webinar delving into the detail of our recently published research report. The title of the session was how marketing leaders create strategic and operational excellence. In this blog we look at...

Finding, employing and keeping the right people

by Rachael Wheatley | Marketing In Action, Marketing Skills, Marketing Team

< Back to the Blog Reading Time: 5 Minutes Marketers are often, but not always, involved in employer marketing – that is, finding, employing and keeping brilliant people. We’ve worked with clients who have successfully applied Watertight Thinking and used our tools...

Developing a ‘journey brain’

by Rachael Wheatley | #WatertightWednesday, Marketing Capability, Marketing Skills, Marketing Team

< Back to the Blog Reading Time: 10 Minutes “Marketers are familiar with the customer journey. It’s the starting point for our thinking, strategies and plans. But what are the other ‘journeys’ in the business – employees, other stakeholders, growth? How can...

Recruiting & resourcing a stellar marketing team

by Rachael Wheatley | #WatertightWednesday, Flow Foundations, Marketing Capability, Marketing Skills, Marketing Team

< Back to the Blog Reading Time: 10 Minutes “Whatever your size of business, recruiting and resourcing can be a tricky. What makes for a brilliant marketing team? What factors do you need to consider? In our roundtable this month we discussed the topic through...