Mindful marketing measurement Archives - Page 2 of 3

What are sustainable sales results?

by Bryony Thomas | Commercial Karma, First Flow Foundation - The Right Work, Marketing Strategy, Mindful marketing measurement

We talk about marketing that underpins sustainable sales results. So, let’s explore exactly what we mean by that, and why it’s so important to get to a point where your sales really do meet these criteria. There are three ways in which sales need to be...

How do you know if your marketing is working?

by Bryony Thomas | Affordable marketing plan, Marketing In Action, Marketing Strategy, Mindful marketing measurement

Are you getting results from marketing? If you’re spending time, energy, or perhaps some of that hard-earned money on marketing, you’re well within your rights to ask if it’s getting you the results your business needs. Answering that question is a...

How to choose a CRM system for small business

by Peter Baynes | Influencer Icecream, Mindful marketing measurement, Touchpoint Leaks

< Back to the Blog I am continually asked how to choose CRM for small business. Our clients are typically step-up businesses. That is, they are onto some thing and they now want to scale it up. At some point in this journey their data needs and automation desires...

The effect of marketing on staff morale

by Peter Baynes | About the book, Affordable marketing plan, Leak #12: What, Mindful marketing measurement

< Back to the Blog Lots of our clients are fast-growing businesses for whom finding and keeping good people can be as much of a challenge as finding and keeping profitable customers. So, I asked Peter Baynes to look at the effect of implementing Watertight...

How reducing your leads can increase your profits

by Bryony Thomas | Funnels and Filters, Mindful marketing measurement

I had a catch up with a Watertight Workgroup client, Redspot Self Storage, last week to see what impact the programme has made on the business so far. This business provides an easy self-storage solution for consumer and business customers. It’s a highly...

Is your marketing measurement meaningful?

by Bryony Thomas | Mindful marketing measurement

Marketers have an infuriating habit of presenting piles of statistics, as if in and of themselves they mean something. There is a dizzying array of marketing metrics a business could review, from open rates, click-throughs, bounce rates, page views, dwell time,...