What does a business leader need to know about marketing?
< Back to the Blog Reading Time: 10 Minutes “Why is it that the same marketer can thrive in one organisation and shrivel in another? It has a lot to do with what the leaders and other key players think about marketing: their perception of it, the level of support...
How marketing supports sales: volume, margin and lifetime value
< Back to the Blog Reading Time: 10 Minutes “Marketers are often asked to generate more leads in response to a business growth goal. This is volume growth, but it’s not always the kind of growth you need or want. In fact, marketing (working closely with customer...
Creating seamless marketing, sales and service teams
< Back to the Blog Reading Time: 10 Minutes “10 years ago the Chartered Institute of Marketing predicted that there would be no separation between sales and marketing. Clearly that hasn’t happened, but why is that? And why does service get left out?” ~ Rachael...
Growing business through increased volume
< Back to the Blog Reading Time: 6 Minutes In Bryony’s original blog ‘Growth: Do you want lifetime value, margin or volume?’, she explained the different types of growth a business can achieve through putting the right kind of marketing in place across the customer...
Marketing, sales and service – who does what, when?
< Back to the Blog Reading Time: 8 Minutes In various forms, I get asked the difference between sales and marketing almost weekly. Underlying this question is the oft cited discontent between the disciplines, and a desire to get them working more harmoniously...Work With Us
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