TWEAK ONE LEAK

Find and fix your most expensive marketing leak

All you need to make one judicious tweak to a Touchpoint Leak in your customer journey.

Get the one marketing thing in place that will have the most impact long-term

We’re yet to find a single organisation that couldn’t benefit from a simple, focused tweak to a marketing leak.

All you need is half a day. Take our assessment, read your PDF and watch the videos. Generate the ideas, decide on one or two to progress and flesh them out. Then implement the ideas.

Using the Touchpoint Leak® framework and toolkit from Watertight Marketing, you’ll plug the leak that will make most difference.

Buy now

“The Touchpoint Leak™ Assessment is the best tool I have ever seen in helping someone organise their marketing priorities while taking in the whole picture.”

Nicola Cook

MD, Company Shortcuts

Comprehensive Resources

Fully supported with everything you need to get something meaningful ticked off.

Diagnostic Test

Use our proven diagnostic to create your Touchpoint Leak® Traffic Light Report.

Video Course

Video course on your priority Leak to really understand it and how to plug the gap.

Tips Sheet

Cheat sheet for your identified focus leak with 30+ tried and tested ideas for any budget.

Assessment tool and full PDF report
Short video course
Cheat sheet with more than 30 ideas

Buy now

A story in numbers

A few figures since the first edition hit the shelves in 2013...

Awards

Years as Bestseller

5 Star Average Review

Using Methodology

Anchored in a proven methodology

Everything we do in the CMO Toolkit will be anchored within the Watertight Marketing methodology, which means that:

You know it’s been proven and tested by over 5000 businesses.
You can see where everything fits in the bigger picture of your whole marketing set-up.
You can explain to others, in terms that relate to sales outcomes, why you’re doing the marketing you’re doing.
You can refer to the best-selling book to put any given tip, tool or template into context.

“The only marketing book you’ll ever need”

Kirsty I.

“Everything you need to know about marketing in one place.”

Alison Edgar

“This is a brilliant and inspirational update not a new book”

Cheryl Crichton

“Practical, actionable and a proven method. What more could you want from a Marketing book?”

Chris Turner

“Excellent book with practical and achievable marketing advice for all SMEs”

Julie Peel Inspired Design

“Every small business owner should read this book”

Nicholas Taimitarha

“Great way to integrate marketing with sales”

Sarah H.

“Ideal for those who think outside the box”

Elaine Hollerhead

“Readable, Relatable, Practical”

Jim

Great marketing guidance for businesses.

Tim Rylatt

It all makes sense!!

Robs W

Enlightening, gave me clarity on the missing links

Lisa Flamingo

“Bryony’s theory has revolutionised my thinking after 20 years in marketing.”

Alison Dowsett Blacktrace Holdings Ltd

“I think it might be quite good.”

Colin Bryony's Dad

“Absolutely brilliant! I love this book. I’ve learned SO much, but at the same time, it’s such a good and pleasurable read.”

Hil Gibb

“The best marketing book bar none. Looking at the entire customer journey from first awareness through to loyalty.”

Almira Ross

“The Best Marketing Book Out There. This book contains all the information you need in one place, and it does so in a way that is easy to understand and straight to the point with no jargon.”

Rachel Amazon Review

“Hands down the best book on marketing there is. There’s no fluff only easy to use, easy to implement ideas and concepts.”

Joe Leech MRJOE Ltd

“Applying Watertight Marketing is like having Marie Kondo organise the marketing clutter in your mind and business.”

Cara Sherliker Adeva Partners

“There isn’t one bit of this book that isn’t useful. No matter how long you have worked in marketing.”

Amy Grenham Marketing Manager