When is a marketing consultant not a marketing consultant?
Over the last few weeks I’ve been on my soap box ranting about the term ‘marketing consultant’. There’s the inexperienced marketer whose medical peer would be the student or junior doctor rather than the consultant. And, then there’s the...
The three types of marketing consultant
I got a bit excited recently and may have over-egged my analogy when I said that marketing consultants are killing small businesses. What I was saying, in essence, is that inexperience can be extremely dangerous. I wasn’t saying that all marketing consultants...
Marketing consultants are killing small businesses
Consultant. A job title available to anyone with, well… nothing much really. Tag it on to anything and charge a fortune. Right? Let’s just take a moment to think about where the name tag comes from. In the medical profession you’ll typically spend 5...
Should you be saying ‘No’ to new business?
< Back to the Blog z Prefer to listen than to read? This post is also available over on our PodBlog Doing the wrong kind of work is so damaging, I’ve included it as one of the Four Foundation Foundations in Watertight Marketing. Which means that learning...
The Four Foundation Leaks
For many businesses marketing is something that’s done when the sales pipeline looks a little dry. Then, it’s heads down to deliver the paying work that comes your way. This is truer still in smaller businesses, or where the people your buyers want to talk to during...
Why ‘The Apprentice’ is bad for British business
This week saw the airing of this year’s The Apprentice. I don’t know why I tune in. I must be some kind of masochist. What I find really painful is the picture this paints of business for our young people, and of British business for those who either work...
How real people really buy things
If you understand the thought processes that a buyer goes through when buying the kind of thing you sell, you’ll be much better able to affect the outcome to mean that they buy exactly the thing you sell.We are, of course, all individuals and no two people think...
Nailed your killer marketing message – what’s next?
Drop the elevator pitch to win more salesIf you just nail that killer marketing message the leads will come rolling in.Right?I’m not so sure.You’ve probably been told that you need a powerful one-liner on the tip of your tongue, ready for that moment at an event when...
Getting noticed is a matter of… Three S Timing
The middle section of the Watertight Marketing Framework shows how developing a range of time-chunked materials will help you to earn the right to increasing durations of a person’s time. Once you have these materials in place, you need to master what I’ve taken to...Work With Us
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