Truly effective marketing sets you and your business free
I’ve written a lot about the parallels between marketing and fitness. The thing is, when I wrote those posts, I wasn’t actually doing any exercise! I see the irony. Many of the business owners I so often encounter know they could do with stepping up their...Watertight Marketing Expands National Network of Consultants
The UK’s only directory of quality-assured marketing consultants hits double figures. Bristol, 01.09.2015 – The Watertight Marketing Certified Practitioner network has added two more consultants, bringing the total number of independent marketing consultants listed on...
Three ways to pay (not what you think!)
< Back to the Blog I’m not talking about PayPal or invoices here, I’m talking about what people exchange with you in return for value at different stages of a buying decision. If you can crack this, your marketing will almost always deliver for you. As...
Do you own your own brand?
Last week I found myself red-faced as a business adviser asked me for legal evidence that I owned the copyright on the brand assets for Watertight Marketing. The logo, the bucket icon… that sort of stuff. “Of course”, I said. Now, I’ve worked...Work With Us
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