Truly effective marketing sets you and your business free
I’ve written a lot about the parallels between marketing and fitness. The thing is, when I wrote those posts, I wasn’t actually doing any exercise! I see the irony. Many of the business owners I so often encounter know they could do with stepping up their...Watertight Marketing Expands National Network of Consultants
The UK’s only directory of quality-assured marketing consultants hits double figures. Bristol, 01.09.2015 – The Watertight Marketing Certified Practitioner network has added two more consultants, bringing the total number of independent marketing consultants listed on...
Three ways to pay (not what you think!)
< Back to the Blog I’m not talking about PayPal or invoices here, I’m talking about what people exchange with you in return for value at different stages of a buying decision. If you can crack this, your marketing will almost always deliver for you. As...
Do you own your own brand?
Last week I found myself red-faced as a business adviser asked me for legal evidence that I owned the copyright on the brand assets for Watertight Marketing. The logo, the bucket icon… that sort of stuff. “Of course”, I said. Now, I’ve worked...
3 examples of effective video marketing from zero budget upwards
Video is quickly moving into the ‘must-have’ category for even the smallest of businesses. In Touchpoint Leak 8 – How detailed in my book, Watertight Marketing – we talk about a six part matrix for ensuring your content is presented for the way...
Are you picking a fight with your buyers
Traditional marketing language is so combative. It’s actually the opposite to the mindset you actually need to make marketing pay for your small business. Think about it… you plan a campaign, you target an audience, you capture their data. No customer wants to...British Business Author Selected as Finalist in the International Book Awards
Watertight Marketing’ – by Bristol-based author Bryony Thomas – announced as Finalist from amongst 1200 titles in Los Angeles.Bristol, 28.05.15 – Going up against English-language books from around the world, ‘Watertight Marketing’ was last week named as a Finalist...
Why social media marketing is a complete waste of time
There’s a bit of a tension at play in discussions about social media as a marketing technique. Some will position it as some sort of magic bullet that will take your business to greatness with barely any effort. Whilst the productivity police will caution you...
3 tips for customer retention marketing that any small business can achieve
< Back to the Blog Welcoming your new customers on board is a critical factor in the overall success of your marketing, and indeed of your business sustainability. Customer retention is often as important a marketing task as customer acquisition. As the old saying...Work With Us
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