Leak #2: Poor On-boarding Archives

Creating a Customer-Centric Culture

by Rachael Wheatley | #WatertightWednesday, Flow Foundations, Leak #1: Forgotten customers, Leak #2: Poor On-boarding, Leak #3: No Emotional Connection, Marketing Capability, Marketing Skills

< Back to the Blog Reading Time: 10 Minutes “A lot of companies say they have the customer at the heart of their approach, but does that really stand up to scrutiny? There are numerous benefits to keeping your customers central, but there are also challenges in...

How Inside Travel Group got their marketing stars aligned

by Bryony Thomas | Case Study, Leak #2: Poor On-boarding, Leak #5: No Critical Approval

← Back to Case Studies Inside Travel Group engaged Watertight Marketing to undertake a Marketing Team Alignment, Benchmark and Plan, and then have gone on to apply the results “The Watertight Marketing Team Alignment and Benchmark did two powerful jobs for us...

3 tips for customer retention marketing that any small business can achieve

by Bryony Thomas | About the book, Leak #1: Forgotten customers, Leak #2: Poor On-boarding, Touchpoint Leaks

< Back to the Blog Welcoming your new customers on board is a critical factor in the overall success of your marketing, and indeed of your business sustainability. Customer retention is often as important a marketing task as customer acquisition. As the old saying...

Hard-sell only works once

by Bryony Thomas | Leak #2: Poor On-boarding, Time Triangle

< Back to the Blog This post was written in 2012 and approved at the time of writing. KashFlow (www.kashflow.com), providers of online accounting software for small businesses, exhibited at business events in their early days. I interviewed them to appear as an...