Stephen Bateman, Author at Watertight Thinking

Critical ways brands can improve the quality of their customer interactions

by Stephen Bateman | Leak #13: No Emotional Impact, Leak #3: No Emotional Connection, Leak #6: No Proof, Touchpoint Leaks

Reading Time: 3 Minutes Typically, the businesses we work with are in the £2-20m turnover bracket. But, the Watertight approach was borne out of my previous life working with much larger brands, like Microsoft, Lloyds TSB, and Experian. It doesn’t matter how big...

How To Plan Top Performing Marketing Content in 5 Steps

by Stephen Bateman | Considered Purchase

Knowing how to plan top performing marketing content is essential to persuading more people to buy from you. Anyone can write content, but not all content leads to sales results. Many clients we encounter have been sold on the idea of content driving sales, but have...