How to develop a journey brain
< Back to the Blog Reading Time: 5 Minutes Marketers are familiar with the customer journey. It’s the starting point for our thinking, strategies and plans. But what are the other ‘journeys’ in the business – employees, other stakeholders, growth? How can marketing...
Right, Said Bry!
< Back to the Blog Reading Time: 3 Minutes We had a bit of a celebration to mark the milestone of 10 years since the Watertight Marketing book came out at the end of January. With all due credit to Bernard Cribbins for the original song, Tony Coll, wrote and...
The Rhythm of Resilience in Business
< Back to the Blog Reading Time: 8 Minutes A new cohort has just started our 12-month marketing leadership programme. The first month focuses on the Flow Foundations (see Chapter 2, Watertight Marketing – 2nd Ed.). Every coaching session I had with our...
Marketing and sales playing nicely together
< Back to the Blog z Prefer to listen than to read? This post is also available over on our PodBlog Reading Time: 8 Minutes Getting marketing, sales (and service) to work together effectively is key to ensuring that customers have a consistent...
Growth: Do you want lifetime value, margin or volume?
< Back to the Blog z Prefer to listen than to read? This post is also available over on our PodBlog Reading Time: 11 Minutes I was chatting with one of our clients last week. This is a £20m+ b2b service provider. They have a core service that’s low margin,...
Is this book for you?
More step-up than start-up There are lots of books about starting a business. There aren’t so many about staying in business. And, even fewer that support you as you seriously step things up. To get the most from this book, you’re most likely an established SME, or an...
What’s new in the second edition?
Reading Time: 6 Minutes Have you heard that a second edition of Watertight Marketing is coming your way? If you’ve read the book before it’s the perfect time to revisit and refresh. I’ve spent four years completely updating and expanding the...
The effect of marketing on staff morale
< Back to the Blog Lots of our clients are fast-growing businesses for whom finding and keeping good people can be as much of a challenge as finding and keeping profitable customers. So, I asked Peter Baynes to look at the effect of implementing Watertight...
You’re not Watertight-ready if you can’t say WHY you do it
I’ve recently read the international best seller, Start With Why by Simon Sinek. As I read it, it felt like I’d hit on an underlying assumption that runs through Watertight Marketing – which is essentially a go-to-market methodology. You need to know...Work With Us
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