Sales funnels don’t exist
Just because you can draw a neat funnel, does not mean that there is one! I love a good sales funnel diagram. Call it a pipeline, a hopper, whatever. It’s helpful for organising your thoughts and mapping marketing tools and techniques to a buying decision. But...
How to turn 2% effort into 127% improvement
There’s a thing that happens with business books. We don’t always do anything as a result of reading them. We nod. We smile. We think ‘ah, yes!’. But, when we get back to our desks, we often do nothing about it. Even if we loved the book. Hey,...
6 signs that you’re in control of your marketing
< Back to the Blog z Prefer to listen than to read? This post is also available over on our PodBlog Over the last two days I’ve shared checklists to help you asses whether you have enough marketing knowledge to make sound strategic decisions for your...
10 signs that it’s your knowledge of marketing that’s holding your business back
< Back to the Blog z Prefer to listen than to read? This post is also available over on our PodBlog There are lots of reasons why a small or medium-sized business can get frustrated with their marketing. For many, sorting out marketing is one of those things...
8 signs that you need to get more strategic about marketing
< Back to the Blog z Prefer to listen than to read? This post is also available over on our PodBlog Many MDs and CEOs of ambitious growing businesses have told me, in a moment of candour, that they’re not 100% sure they know enough about marketing to...
How do you know when you don’t know?
< Back to the Blog Ok, I’ve been blogging for nearly five years now… and as the proud holder of an MBA this is the first 4×4 matrix I think I’ve posted, so I hope you’ll let me off! Drawing grids is a key strategic skill, don’t...Podcast: Interview with Dan MacInnis
In this session, Dan McInnis interviews Bryony Thomas about how she came to write Watertight Marketing, and talks through a number of the key issues for entrepreneurial MDs of growing businesses. In this half-hour interview, Dan asks: How did you come write the book?...
Are you serving up a Logic Sandwich™?
This is the second in a series of posts looking at The Watertight Marketing Framework. Today we’re looking at your marketing messaging, i.e. what to say to people, and when. Marketers will often talk about finding your killer message or ‘unique selling point’....
What is Watertight Marketing?
All this week I’ll be introducing the Watertight Marketing Framework – giving you the headlines on the key concepts explored in Part Two of the the book. Understanding how real people really buy things is central to getting your business onto an upward...Work With Us
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