About the book Archives - Page 3 of 6

3 tips for customer retention marketing that any small business can achieve

by Bryony Thomas | About the book, Leak #1: Forgotten customers, Leak #2: Poor On-boarding, Touchpoint Leaks

< Back to the Blog Welcoming your new customers on board is a critical factor in the overall success of your marketing, and indeed of your business sustainability. Customer retention is often as important a marketing task as customer acquisition. As the old saying...

Back Bristol authors for international Small Business Book Awards

by Bryony Thomas | About the book

There are less than 48 hours to vote in the Small Business Book Awards, in which two books written in Bristol are currently leading the public vote. Listen to this 10-minute interview with Joe Lemer from BBC Radio Bristol this weekend to find out more: And, if you...

Marketing is like fitness (Part 4)

by Bryony Thomas | About the book, Other stuff

I’ve loved expanding on the list of 10 ways that marketing is like fitness, which I originally put together for the final chapter in Watertight Marketing. Today, I reach the final item on my list. And, it’s by far my favourite. 10. Your business will look great, feel...

Marketing is like fitness (part 3)

by Bryony Thomas | About the book, Affordable marketing plan

With Christmas falling on a Wednesday this year, I’m guessing that today (Monday 6th January) is the first day back at work for many. Yes, a few (crazy) people (like me) were at desks last week. But, today is definitely the end of the festive period by almost...

Marketing is like fitness (part 2)

by Bryony Thomas | About the book, Affordable marketing plan, Touchpoint Leaks

Yesterday, I shared the first three in my list of 10 ways that marketing is like getting fit. I thought it was apt for January, when you’re no doubt looking at your business bottom line, and your waistline, to see if you can make some improvements. Perhaps...

10 ways that getting your marketing right is like getting fit (part 1)

by Bryony Thomas | About the book, Affordable marketing plan

Welcome to 2014. A shiny new working year. January is often a time when business owners approach their marketing activity with renewed enthusiasm, promising that this is the year they’ll really crack it. If you’ve made marketing a New Year’s...