Bucket Archives - Watertight Thinking

Getting your FD onboard and loving marketing

by Rachael Wheatley | #WatertightWednesday, Bucket, Funnels and Filters, Marketing Capability, Marketing Skills, Marketing Strategy, Marketing Team, Taps

< Back to the Blog Reading Time: 10 Minutes “A marketer’s relationship with the FD is key. They can test your plan, help develop a metrics dashboard and facilitate budget conversations. However, it’s not a given that your FD will be on-board with marketing. So how...

What does a business leader need to know about marketing?

by Rachael Wheatley | #WatertightWednesday, Bucket, Funnels and Filters, Marketing Capability, Marketing Skills, Marketing Strategy, Marketing Team, Taps

< Back to the Blog Reading Time: 10 Minutes “Why is it that the same marketer can thrive in one organisation and shrivel in another? It has a lot to do with what the leaders and other key players think about marketing: their perception of it, the level of support...

How marketing supports sales: volume, margin and lifetime value

by Rachael Wheatley | #WatertightWednesday, Bucket, Funnels and Filters, Marketing Capability, Marketing Skills, Marketing Strategy, Marketing Team, Taps

< Back to the Blog Reading Time: 10 Minutes “Marketers are often asked to generate more leads in response to a business growth goal. This is volume growth, but it’s not always the kind of growth you need or want. In fact, marketing (working closely with customer...

Creating seamless marketing, sales and service teams

by Rachael Wheatley | #WatertightWednesday, Bucket, Funnels and Filters, Marketing Capability, Marketing Skills, Marketing Strategy, Marketing Team, Taps

< Back to the Blog Reading Time: 10 Minutes “10 years ago the Chartered Institute of Marketing predicted that there would be no separation between sales and marketing. Clearly that hasn’t happened, but why is that? And why does service get left out?” ~ Rachael...

Looking for treasure in your own back yard

by Rachael Wheatley | Bucket, Leak #1: Forgotten customers, Marketing Strategy, Touchpoint Leaks

< Back to the Blog Reading Time: 10 Minutes We’ve come into contact with 1000’s of businesses over the years. Whichever sector they’re in, however large or small they are, however their marketing is organised, there’s one common theme. Forgotten customers. It’s the...

Marketing, sales and service – who does what, when?

by Bryony Thomas | Bucket, Considered Purchase, Funnels and Filters, Marketing Strategy, Marketing Team, Taps, Touchpoint Leaks

< Back to the Blog  Reading Time: 8 Minutes In various forms, I get asked the difference between sales and marketing almost weekly. Underlying this question is the oft cited discontent between the disciplines, and a desire to get them working more harmoniously...

Growth: Do you want lifetime value, margin or volume?

by Bryony Thomas | About the book, Bucket, First Flow Foundation - The Right Work, Funnels and Filters, Marketing Strategy, Mindful marketing measurement, Taps

< Back to the Blog z Prefer to listen than to read? This post is also available over on our PodBlog  Reading Time: 11 Minutes I was chatting with one of our clients last week. This is a £20m+ b2b service provider. They have a core service that’s low margin,...

How to keep up with digital marketing

by Bryony Thomas | Bucket, Funnels and Filters, Marketing Strategy, Taps

Reading Time: 3 Minutes This month, members of our Facebook Group voted for me to focus on the topic of ‘Digital Marketing: Keeping up with trends and choosing the right platforms’. The sense I got in the group and from discussions with clients is that...

Sales funnels don’t exist – a marketing lesson from The Matrix

by Bryony Thomas | Bucket, Funnels and Filters, Taps

I’m going to take a wild guess that you’ve heard of a sales funnel. The last time I did a search for ‘sales funnel’ on Google there were 18 million results so it really is quite a ubiquitous term. The thing is, it’s also a really dangerous one. Metaphor and language...

Where does telemarketing sit in your toolkit?

by Peter Baynes | Bucket, Considered Purchase, Funnels and Filters, Leak #9: Where, Marketing In Action, Taps

< Back to the Blog Telemarketing is a hotly debated topic in both sales and marketing circles. It’s a bit of a love/hate relationship. Anyone who knows the Watertight Marketing methodology will know that we’re advocates of gentle permission-led...