The only 5 things you should be doing in social media
< Back to the Blog Social media marketing can seem like a bit of a minefield. It can also seem like there’s a dizzying amount to learn before you can even get started. But, it really breaks down into four activities and one core skill – which are common across...
Should you be saying ‘No’ to new business?
< Back to the Blog z Prefer to listen than to read? This post is also available over on our PodBlog Doing the wrong kind of work is so damaging, I’ve included it as one of the Four Foundation Foundations in Watertight Marketing. Which means that learning...
Why ‘The Apprentice’ is bad for British business
This week saw the airing of this year’s The Apprentice. I don’t know why I tune in. I must be some kind of masochist. What I find really painful is the picture this paints of business for our young people, and of British business for those who either work...
How many people have an opinion?
I blogged on Monday about how your business builds up its Commercial Karma through the way it conducts itself with every person it encounters. I often use this phrase, and people seem to like it, but perhaps don’t take it as seriously as they could. I’d...
How’s your Commercial Karma?
It can seem like successful marketing is about continually getting more and more people to notice you. But, what about the people your organisation has already touched in some way? What legacy does your business leave in its non-marketing communications and...Work With Us
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