Marketing’s role in employer marketing
< Back to the Blog Reading Time: 10 Minutes “How do you ensure you recruit the right candidates for your business, make your company attractive to work in and encourage people to stay? In our December roundtable we talked about three key bits of thinking to take...
What skills does a marketing director need?
< Back to the Blog Reading Time: 12 Minutes If you’re aiming for the most senior marketing position or are already there, what skills make this role a success? Our roundtable discussion this month looked at this topic through three lenses: bridging business...
What makes marketing work?
< Back to the Blog z Prefer to listen than to read? This post is also available over on our PodBlog Reading Time: 12 Minutes I often start workshops by offering to write up on the board in red or green pen. Red for something they hate about marketing, and green...
Growth: Do you want lifetime value, margin or volume?
< Back to the Blog z Prefer to listen than to read? This post is also available over on our PodBlog Reading Time: 11 Minutes I was chatting with one of our clients last week. This is a £20m+ b2b service provider. They have a core service that’s low margin,...
Why your direct competitors are often the least important
< Back to the Blog z Prefer to listen than to read? This post is also available over on our PodBlog Reading Time: 7 Minutes If I say ‘competitors’ to you, I’m willing to bet that you think of people that offer similar things to you....Work With Us
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