Marketing’s role in employer marketing
< Back to the Blog Reading Time: 10 Minutes “How do you ensure you recruit the right candidates for your business, make your company attractive to work in and encourage people to stay? In our December roundtable we talked about three key bits of thinking to take...
What skills does a marketing director need?
< Back to the Blog Reading Time: 12 Minutes If you’re aiming for the most senior marketing position or are already there, what skills make this role a success? Our roundtable discussion this month looked at this topic through three lenses: bridging business...
What makes marketing work?
< Back to the Blog z Prefer to listen than to read? This post is also available over on our PodBlog Reading Time: 12 Minutes I often start workshops by offering to write up on the board in red or green pen. Red for something they hate about marketing, and green...
Growth: Do you want lifetime value, margin or volume?
< Back to the Blog z Prefer to listen than to read? This post is also available over on our PodBlog Reading Time: 11 Minutes I was chatting with one of our clients last week. This is a £20m+ b2b service provider. They have a core service that’s low margin,...
Why your direct competitors are often the least important
< Back to the Blog z Prefer to listen than to read? This post is also available over on our PodBlog Reading Time: 7 Minutes If I say ‘competitors’ to you, I’m willing to bet that you think of people that offer similar things to you....
Will this new client energise your business?
< Back to the Blog Reading Time: 3 Minutes Saying no to new clients is one of the most important things you need to do to grow a healthy business. There’s a lot written about creating a profile for your ‘ideal customer’. We think it’s as...
How do you find clients that sustain you energetically and financially?
< Back to the Blog z Prefer to listen than to read? This post is also available over on our PodBlog Reading Time: 2 Minutes For many of our clients, it’s not necessarily that they need more clients, it’s that they need more of...
What are sustainable sales results?
We talk about marketing that underpins sustainable sales results. So, let’s explore exactly what we mean by that, and why it’s so important to get to a point where your sales really do meet these criteria. There are three ways in which sales need to be...
8 signs that you need to get more strategic about marketing
< Back to the Blog z Prefer to listen than to read? This post is also available over on our PodBlog Many MDs and CEOs of ambitious growing businesses have told me, in a moment of candour, that they’re not 100% sure they know enough about marketing to...Work With Us
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