Funnels and Filters Archives - Watertight Thinking

Getting your FD onboard and loving marketing

by Rachael Wheatley | #WatertightWednesday, Bucket, Funnels and Filters, Marketing Capability, Marketing Skills, Marketing Strategy, Marketing Team, Taps

< Back to the Blog Reading Time: 10 Minutes “A marketer’s relationship with the FD is key. They can test your plan, help develop a metrics dashboard and facilitate budget conversations. However, it’s not a given that your FD will be on-board with marketing. So how...

What does a business leader need to know about marketing?

by Rachael Wheatley | #WatertightWednesday, Bucket, Funnels and Filters, Marketing Capability, Marketing Skills, Marketing Strategy, Marketing Team, Taps

< Back to the Blog Reading Time: 10 Minutes “Why is it that the same marketer can thrive in one organisation and shrivel in another? It has a lot to do with what the leaders and other key players think about marketing: their perception of it, the level of support...

How marketing supports sales: volume, margin and lifetime value

by Rachael Wheatley | #WatertightWednesday, Bucket, Funnels and Filters, Marketing Capability, Marketing Skills, Marketing Strategy, Marketing Team, Taps

< Back to the Blog Reading Time: 10 Minutes “Marketers are often asked to generate more leads in response to a business growth goal. This is volume growth, but it’s not always the kind of growth you need or want. In fact, marketing (working closely with customer...

Creating seamless marketing, sales and service teams

by Rachael Wheatley | #WatertightWednesday, Bucket, Funnels and Filters, Marketing Capability, Marketing Skills, Marketing Strategy, Marketing Team, Taps

< Back to the Blog Reading Time: 10 Minutes “10 years ago the Chartered Institute of Marketing predicted that there would be no separation between sales and marketing. Clearly that hasn’t happened, but why is that? And why does service get left out?” ~ Rachael...

Growing business through increased volume

by Cheryl Crichton | Funnels and Filters, Leak #10: When, Leak #11: Who, Leak #12: What, Leak #13: No Emotional Impact, Leak #7: Information Overload, Leak #8: How, Leak #9: Where, Marketing Strategy, Taps, Touchpoint Leaks

< Back to the Blog Reading Time: 6 Minutes In Bryony’s original blog ‘Growth: Do you want lifetime value, margin or volume?’, she explained the different types of growth a business can achieve through putting the right kind of marketing in place across the customer...

How marketing helps you find the right prospects

by Rachael Wheatley | Funnels and Filters, Leak #4: No Gateway, Leak #5: No Critical Approval, Leak #6: No Proof, Marketing Strategy, Touchpoint Leaks

< Back to the Blog Reading Time: 5 Minutes In a blog I wrote recently, I mentioned that one of the four growth strategies was looking for like-minded prospects. This is step two of the process we’d recommend to help you find, win and keep more of the right clients....

Marketing, sales and service – who does what, when?

by Bryony Thomas | Bucket, Considered Purchase, Funnels and Filters, Marketing Strategy, Marketing Team, Taps, Touchpoint Leaks

< Back to the Blog  Reading Time: 8 Minutes In various forms, I get asked the difference between sales and marketing almost weekly. Underlying this question is the oft cited discontent between the disciplines, and a desire to get them working more harmoniously...

Growth: Do you want lifetime value, margin or volume?

by Bryony Thomas | About the book, Bucket, First Flow Foundation - The Right Work, Funnels and Filters, Marketing Strategy, Mindful marketing measurement, Taps

< Back to the Blog z Prefer to listen than to read? This post is also available over on our PodBlog  Reading Time: 11 Minutes I was chatting with one of our clients last week. This is a £20m+ b2b service provider. They have a core service that’s low margin,...

Why should you invest in marketing when sales are soaring anyway?

by Bryony Thomas | Affordable marketing plan, Flow Foundations, Funnels and Filters, Leak #4: No Gateway, Third Flow Foundation - Baseline Rhythm

< Back to the Blog z Prefer to listen than to read? This post is also available over on our PodBlog  Reading Time: 7 Minutes Most of the businesses that we work with on a marketing transformation have a sales team. In fact, most have an excellent sales...

Is it time to Validate Concerns rather than Overcome Objections?

by Bryony Thomas | Funnels and Filters, Influencer Icecream, Leak #5: No Critical Approval, Second Flow Foundation - Balanced Routine

< Back to the Blog  Reading Time: 8 Minutes It’s received wisdom amongst many sales professionals that a key part of their role is to overcome the objections that people may have to buying what they have on offer. Indeed, many a training session and book can be...