by Cheryl Crichton | Funnels and Filters, Leak #10: When, Leak #11: Who, Leak #12: What, Leak #13: No Emotional Impact, Leak #7: Information Overload, Leak #8: How, Leak #9: Where, Marketing Strategy, Taps, Touchpoint Leaks
< Back to the Blog Reading Time: 6 Minutes In Bryony’s original blog ‘Growth: Do you want lifetime value, margin or volume?’, she explained the different types of growth a business can achieve through putting the right kind of marketing in place across the customer...
by Bryony Thomas | Leak #8: How, Taps
Video is quickly moving into the ‘must-have’ category for even the smallest of businesses. In Touchpoint Leak 8 – How detailed in my book, Watertight Marketing – we talk about a six part matrix for ensuring your content is presented for the way...
by Bryony Thomas | Leak #8: How, Taps
In my last post, I gave you some ideas for creating key marketing content, and roughly how long it might take. Today, I wanted to make crystal clear that each iteration does not have to have unique content. In fact, repurposing, cutting up, re-using, and re-formatting...
by Bryony Thomas | Considered Purchase, Leak #8: How, Time Triangle, Touchpoint Leaks
< Back to the Blog Yesterday, I zoomed in on the power of visual content in your mix of materials. Today, I want to zoom back out to give you a way of planning a mix of content in different formats to ensure that you grab the attention of people who might be...
by Bryony Thomas | Leak #8: How, Other stuff, The Logic Sandwich
One my favourite books is ‘Information is Beautiful’ by David McCandless. He powerfully demonstrates how the way you present information has a direct correlation to how much people engage with it. Whilst this isn’t a new idea, the content marketing world has...