9 things a professional marketer will get from reading Watertight Marketing
Ok, so forgive me, this post will read a bit like a sales pitch. But, I’ve been asked this question a lot lately – so I thought I’d pen a reasonably complete answer. If you don’t work in marketing. And/or, you’re not interested in what...
How to write a marketing brief in 10 simple steps
“If you don’t say what you want, you won’t want what you get”. There’s a skill to writing a marketing brief. If you get it right your supplier will deliver first time – no surprises. If you get it wrong (or worse still don’t provide one at all), it costs time and...
Why marketing is a load of old twaddle
Ok, that’s the polite version of the headline. Feel free to make an internal translation on that last word. Because that’s what people do all the time. What you say isn’t always what people hear. They interpret your words with their own experience,...
So, as it turns out… I’m not a marketing consultant at all
I was taking someone through my new business plan last week. It’s centred on a number of products and services especially for the MDs and CEOs of ambitious companies. I was asked why I wasn’t aiming at the marketing person in these organisations. The...
When is a marketing consultant not a marketing consultant?
Over the last few weeks I’ve been on my soap box ranting about the term ‘marketing consultant’. There’s the inexperienced marketer whose medical peer would be the student or junior doctor rather than the consultant. And, then there’s the...Work With Us
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