Mindful marketing measurement Archives

Effectively managing change

by Rachael Wheatley | #WatertightWednesday, Fourth Flow Foundation - Maintain Momentum, Marketing In Action, Marketing Skills, Mindful marketing measurement

< Back to the Blog Reading Time: 10 Minutes “Marketing leaders are often brought in to be a ‘change agent’. Whether you’re involved in larger strategic projects or small changes within the marketing team, change is often a challenge. In this roundtable we chatted...

What makes for a good marketing leader

by Rachael Wheatley | #WatertightWednesday, Marketing Capability, Marketing Skills, Mindful marketing measurement, Third Flow Foundation - Baseline Rhythm

< Back to the Blog Reading Time: 10 Minutes “For those stepping into to a leadership position, what skills and knowledge do you need? What does good look like and what does the business you’re in expect of you? In this month’s roundtable we talked about what...

How to show impact: quick wins and long-term success

by Rachael Wheatley | #WatertightWednesday, Marketing Capability, Marketing Skills, Mindful marketing measurement, Third Flow Foundation - Baseline Rhythm

< Back to the Blog Reading Time: 10 Minutes “One thing is certain in a marketing role. You’ll want to show the impact marketing has – to the leadership team, board, stakeholders or the wider business. At this month’s roundtable we chatted about what quick...

How close are you to your FD?

by Rachael Wheatley | Budget Shape, Marketing Capability, Marketing Strategy, Mindful marketing measurement, Third Flow Foundation - Baseline Rhythm

< Back to the Blog Reading Time: 5 Minutes Having a good relationship with finance is important. Getting them on-board and enthusiastically supporting your strategy and plan is often a key piece to get right. But all too often, finance think that marketing is...

Growth: Do you want lifetime value, margin or volume?

by Bryony Thomas | About the book, Bucket, First Flow Foundation - The Right Work, Funnels and Filters, Marketing Strategy, Mindful marketing measurement, Taps

< Back to the Blog z Prefer to listen than to read? This post is also available over on our PodBlog  Reading Time: 11 Minutes I was chatting with one of our clients last week. This is a £20m+ b2b service provider. They have a core service that’s low margin,...

Is your sales forecast a living tool that drives confident decisions?

by Bryony Thomas | Mindful marketing measurement

Reading Time: 3 Minutes 30 Seconds Building out a sales forecast is a key foundation in informing confident decisions about your business, not least your marketing activity. So often, this is an annual, and largely academic, exercise. Embracing your sales forecast as...

What are sustainable sales results?

by Bryony Thomas | Commercial Karma, First Flow Foundation - The Right Work, Marketing Strategy, Mindful marketing measurement

We talk about marketing that underpins sustainable sales results. So, let’s explore exactly what we mean by that, and why it’s so important to get to a point where your sales really do meet these criteria. There are three ways in which sales need to be...

How do you know if your marketing is working?

by Bryony Thomas | Affordable marketing plan, Marketing In Action, Marketing Strategy, Mindful marketing measurement

Are you getting results from marketing? If you’re spending time, energy, or perhaps some of that hard-earned money on marketing, you’re well within your rights to ask if it’s getting you the results your business needs. Answering that question is a...

How to choose a CRM system for small business

by Peter Baynes | Influencer Icecream, Mindful marketing measurement, Touchpoint Leaks

< Back to the Blog I am continually asked how to choose CRM for small business. Our clients are typically step-up businesses. That is, they are onto some thing and they now want to scale it up. At some point in this journey their data needs and automation desires...

The effect of marketing on staff morale

by Peter Baynes | About the book, Affordable marketing plan, Leak #12: What, Mindful marketing measurement

< Back to the Blog Lots of our clients are fast-growing businesses for whom finding and keeping good people can be as much of a challenge as finding and keeping profitable customers. So, I asked Peter Baynes to look at the effect of implementing Watertight...