Mindful marketing measurement Archives - Page 2 of 2

The effect of marketing on staff morale

by Peter Baynes | About the book, Affordable marketing plan, Leak #12: What, Mindful marketing measurement

< Back to the Blog Lots of our clients are fast-growing businesses for whom finding and keeping good people can be as much of a challenge as finding and keeping profitable customers. So, I asked Peter Baynes to look at the effect of implementing Watertight...

How reducing your leads can increase your profits

by Bryony Thomas | Funnels and Filters, Mindful marketing measurement

I had a catch up with a Watertight Workgroup client, Redspot Self Storage, last week to see what impact the programme has made on the business so far. This business provides an easy self-storage solution for consumer and business customers. It’s a highly...

Is your marketing measurement meaningful?

by Bryony Thomas | Mindful marketing measurement

Marketers have an infuriating habit of presenting piles of statistics, as if in and of themselves they mean something. There is a dizzying array of marketing metrics a business could review, from open rates, click-throughs, bounce rates, page views, dwell time,...

6 signs that you’re in control of your marketing

by Bryony Thomas | About the book, Flow Foundations, Mindful marketing measurement

< Back to the Blog z Prefer to listen than to read? This post is also available over on our PodBlog Over the last two days I’ve shared checklists to help you asses whether you have enough marketing knowledge to make sound strategic decisions for your...

Do you practise mindful marketing measurement?

by Bryony Thomas | Bucket, Mindful marketing measurement

z Prefer to listen than to read? This post is also available over on our PodBlog The way you measure your marketing can have a direct effect on the decisions you make. Keeping this in mind is essential to sound decisions that support your business in the long...