A month in the life of a new marketing administrator
Appointing the first person in your team for whom marketing is an actual job role can be a big step in a growing business. We’ve supported many a client through the process of finding and settling a new marketer in the team. If this is a relatively new graduate,...
How to make time for your marketing when you run your own business
Business owner and Author of Time Mastery; Banish Time Management Forever, Karen Meager, recently graduated our Marketing Masterplan programme. Every month she’d ticked off her task list, and more! She impressed us so much in how she managed her time around...
Do you own your own brand?
Last week I found myself red-faced as a business adviser asked me for legal evidence that I owned the copyright on the brand assets for Watertight Marketing. The logo, the bucket icon… that sort of stuff. “Of course”, I said. Now, I’ve worked...
How to move beyond your own blog with guest posts and articles
The first step to integrating regular articles as part of your marketing is to commit to your own blog. I’d say aiming to add something new at least weekly. Maintaining frequency is important, it forms part of what I call your Baseline Marketing Activity. It’s...
10 ideas for the first 100 days as head of marketing
Your first 100 days in a head of marketing role is challenging, nerve-wracking, exciting, important. I have set up, developed or inherited several marketing and business development teams in my time. If you are in a similar position, then here are some ideas from 25...Work With Us
Courses
Equip your people with a proven methodology to underpin healthy business growth.
Consultancy
Work hands-on with us to audit and transform your organisation-wide marketing capability.
CMO Toolkit
Subscription access to our proven tools so that you can get more done, feel more confident and make an impact.
Take the Test
Is your marketing actually set up to support healthy sales flow?