A month in the life of a new marketing administrator
Appointing the first person in your team for whom marketing is an actual job role can be a big step in a growing business. We’ve supported many a client through the process of finding and settling a new marketer in the team. If this is a relatively new graduate,...
How to make time for your marketing when you run your own business
Business owner and Author of Time Mastery; Banish Time Management Forever, Karen Meager, recently graduated our Marketing Masterplan programme. Every month she’d ticked off her task list, and more! She impressed us so much in how she managed her time around...
Do you own your own brand?
Last week I found myself red-faced as a business adviser asked me for legal evidence that I owned the copyright on the brand assets for Watertight Marketing. The logo, the bucket icon… that sort of stuff. “Of course”, I said. Now, I’ve worked...
How to move beyond your own blog with guest posts and articles
The first step to integrating regular articles as part of your marketing is to commit to your own blog. I’d say aiming to add something new at least weekly. Maintaining frequency is important, it forms part of what I call your Baseline Marketing Activity. It’s...
10 ideas for the first 100 days as head of marketing
Your first 100 days in a head of marketing role is challenging, nerve-wracking, exciting, important. I have set up, developed or inherited several marketing and business development teams in my time. If you are in a similar position, then here are some ideas from 25...
Does your content deserve a visual?
One my favourite books is ‘Information is Beautiful’ by David McCandless. He powerfully demonstrates how the way you present information has a direct correlation to how much people engage with it. Whilst this isn’t a new idea, the content marketing world has...
Competitors – a wise or wasteful use of your time?
Watching, tracking and reviewing what your competitors are up to could be classified as essential market research by some, or an irritating distraction by others. I’ve had a few discussions with clients in the last few days about whether or not to spend time...
Marketing is like fitness (Part 4)
I’ve loved expanding on the list of 10 ways that marketing is like fitness, which I originally put together for the final chapter in Watertight Marketing. Today, I reach the final item on my list. And, it’s by far my favourite. 10. Your business will look great, feel...Content marketing ideas from A to Z. Finishing up with Y and Z…
So, here it is folks. My last post of 2013, and the last excerpt from the ‘A to Z of Content Marketing Ideas’. Over the course of December, I’ve shared all 26 letters, and over 140 thoughts for you to use to prompt your own content ideas. Content...Work With Us
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