Marketing, sales and service – who does what, when?
< Back to the Blog Reading Time: 8 Minutes In various forms, I get asked the difference between sales and marketing almost weekly. Underlying this question is the oft cited discontent between the disciplines, and a desire to get them working more harmoniously...
Do you have the tools to match your skills?
< Back to the Blog z Prefer to listen than to read? This post is also available over on our PodBlog Reading Time: 5 Minutes When helping clients assess themselves to create a Touchpoint Leak Traffic Light Report, we often find that people rate themselves highly...
Critical ways brands can improve the quality of their customer interactions
Reading Time: 3 Minutes Typically, the businesses we work with are in the £2-20m turnover bracket. But, the Watertight approach was borne out of my previous life working with much larger brands, like Microsoft, Lloyds TSB, and Experian. It doesn’t matter how big...
Marketing messages are often meaningless. Scenarios almost always make sense.
We’re not going to be the first or last to say that you need to focus on emotional marketing messages to get a response. In using our Logic Sandwich™ messaging framework, we ask clients to focus on on ‘away-from’ emotional triggers to get a buying...
Who has the power of veto?
← Back to Case Studies MRG Systems engaged a Certified Practitioner to undertake a full Touchpoint Leak™ Assessment to set priorities, and then ongoing consulting engagements to roll out the tweaks to their marketing leaks. Business-to-Business Marketing Case Study:...Work With Us
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