Who has the power of veto?
← Back to Case Studies MRG Systems engaged a Certified Practitioner to undertake a full Touchpoint Leak™ Assessment to set priorities, and then ongoing consulting engagements to roll out the tweaks to their marketing leaks. Business-to-Business Marketing Case Study:...
How to choose a CRM system for small business
< Back to the Blog I am continually asked how to choose CRM for small business. Our clients are typically step-up businesses. That is, they are onto some thing and they now want to scale it up. At some point in this journey their data needs and automation desires...
10 ways to build great customer loyalty
< Back to the Blog We’ve talked before about the importance of building customer loyalty, and it’s no accident that the first of the 13 Touchpoint Leaks is “Forgotten Customers”. It’s been said before, and it will be said again. But...
How to proactively generate word-of-mouth for your business
Many businesses will say that they generate most of their new business through word-of-mouth. However, dig a bit deeper and you often find that they are not doing anything to specifically support this… it’s more a case of being a by-product of good...
Why do you need to use evidence in your marketing?
Lots of the growing businesses that we work with are the new kids on the block. They’re up against established competition and can struggle to gain trust from people who feel they may be taking a risk with a less established organisation. So, I’ve asked...
Marketing Timing: How to make sure that you show up at the right time
I was recently asked, by the fabulous Valuable Content duo, what our most successful content of 2015 had been and why. The answer was clear. It was our simply, useful and timely Christmas Marketing Checklist. Getting your marketing timing right is so critical to...
How to overcome the third party veto in a complex sale
< Back to the Blog Following a strategy workshop that I ran with Watertight Marketing Certified Practitioner, Joshua Morse, there was some disagreement. Going through the Touchpoint Leak™ Assessment, Joshua rated – Leak 5: No Critical Approval – as Red, whilst the...
How to make the most of your company Christmas card
Getting your timing right is a key tenet of successful marketing. Making the most of seasonal opportunities is an excellent way of creating opportunities to make a positive connection with existing customers, and reach people who don’t yet know you. The festive...
The 3 Cs of What you do – clarity, consistency and context
At a recent client workshop we worked on a key issue that people knew of them, but for something they now only do a little of. The mental filing in the collective minds of the market was out of date. Certified Practitioner, Peter Baynes, joined me in that session, so...Work With Us
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