#WatertightWednesday Archives - Watertight Thinking

Creating a Customer-Centric Culture

by Rachael Wheatley | #WatertightWednesday, Flow Foundations, Leak #1: Forgotten customers, Leak #2: Poor On-boarding, Leak #3: No Emotional Connection, Marketing Capability, Marketing Skills

< Back to the Blog Reading Time: 10 Minutes “A lot of companies say they have the customer at the heart of their approach, but does that really stand up to scrutiny? There are numerous benefits to keeping your customers central, but there are also challenges in...

How well marketing supports business plans

by Rachael Wheatley | #WatertightWednesday, Marketing Capability, Marketing Skills, Marketing Team

< Back to the Blog Reading Time: 10 Minutes “Marketers and MDs alike recognise the importance of marketing in supporting a business to achieve its objectives and plan. It’s not always easy to see, however, where it’s working and why it might not be happening. In...

Effectively managing change

by Rachael Wheatley | #WatertightWednesday, Fourth Flow Foundation - Maintain Momentum, Marketing In Action, Marketing Skills, Mindful marketing measurement

< Back to the Blog Reading Time: 10 Minutes “Marketing leaders are often brought in to be a ‘change agent’. Whether you’re involved in larger strategic projects or small changes within the marketing team, change is often a challenge. In this roundtable we chatted...

What makes for a good marketing leader

by Rachael Wheatley | #WatertightWednesday, Marketing Capability, Marketing Skills, Mindful marketing measurement, Third Flow Foundation - Baseline Rhythm

< Back to the Blog Reading Time: 10 Minutes “For those stepping into to a leadership position, what skills and knowledge do you need? What does good look like and what does the business you’re in expect of you? In this month’s roundtable we talked about what...

How to show impact: quick wins and long-term success

by Rachael Wheatley | #WatertightWednesday, Marketing Capability, Marketing Skills, Mindful marketing measurement, Third Flow Foundation - Baseline Rhythm

< Back to the Blog Reading Time: 10 Minutes “One thing is certain in a marketing role. You’ll want to show the impact marketing has – to the leadership team, board, stakeholders or the wider business. At this month’s roundtable we chatted about what quick...

Building your credibility

by Rachael Wheatley | #WatertightWednesday, Marketing Capability, Marketing Skills, Marketing Team

< Back to the Blog Reading Time: 10 Minutes “How you’re positioned in your business is critical to your success. If your boss and colleagues don’t rate marketing in general, it’s an uphill struggle to prove yourself, whatever your experience and knowledge. So,...

Bridging the gap from business strategy to marketing operations

by Rachael Wheatley | #WatertightWednesday, Marketing Capability, Marketing Skills, Marketing Strategy

< Back to the Blog Reading Time: 10 Minutes “A key role of marketing is to make sure the strategy, plan and activity supports the business’s objectives. Without that, the risk is scattergun marketing and it’s hard to prove the value of marketing. In our latest...

Marketing’s role in employer marketing

by Rachael Wheatley | #WatertightWednesday, First Flow Foundation - The Right Work, Fourth Flow Foundation - Maintain Momentum, Marketing Skills

< Back to the Blog Reading Time: 10 Minutes “How do you ensure you recruit the right candidates for your business, make your company attractive to work in and encourage people to stay? In our December roundtable we talked about three key bits of thinking to take...

Developing a ‘journey brain’

by Rachael Wheatley | #WatertightWednesday, Marketing Capability, Marketing Skills, Marketing Team

< Back to the Blog Reading Time: 10 Minutes “Marketers are familiar with the customer journey. It’s the starting point for our thinking, strategies and plans. But what are the other ‘journeys’ in the business – employees, other stakeholders, growth? How can...

Recruiting & resourcing a stellar marketing team

by Rachael Wheatley | #WatertightWednesday, Flow Foundations, Marketing Capability, Marketing Skills, Marketing Team

< Back to the Blog Reading Time: 10 Minutes “Whatever your size of business, recruiting and resourcing can be a tricky. What makes for a brilliant marketing team? What factors do you need to consider? In our roundtable this month we discussed the topic through...