What’s new in the second edition?
Reading Time: 6 Minutes Have you heard that a second edition of Watertight Marketing is coming your way? If you’ve read the book before it’s the perfect time to revisit and refresh. I’ve spent four years completely updating and expanding the...
The effect of marketing on staff morale
< Back to the Blog Lots of our clients are fast-growing businesses for whom finding and keeping good people can be as much of a challenge as finding and keeping profitable customers. So, I asked Peter Baynes to look at the effect of implementing Watertight...
You’re not Watertight-ready if you can’t say WHY you do it
I’ve recently read the international best seller, Start With Why by Simon Sinek. As I read it, it felt like I’d hit on an underlying assumption that runs through Watertight Marketing – which is essentially a go-to-market methodology. You need to know...
Truly effective marketing sets you and your business free
I’ve written a lot about the parallels between marketing and fitness. The thing is, when I wrote those posts, I wasn’t actually doing any exercise! I see the irony. Many of the business owners I so often encounter know they could do with stepping up their...
Are you picking a fight with your buyers
Traditional marketing language is so combative. It’s actually the opposite to the mindset you actually need to make marketing pay for your small business. Think about it… you plan a campaign, you target an audience, you capture their data. No customer wants to...Work With Us
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