Are you picking a fight with your buyers
Traditional marketing language is so combative. It’s actually the opposite to the mindset you actually need to make marketing pay for your small business. Think about it… you plan a campaign, you target an audience, you capture their data. No customer wants to...
3 tips for customer retention marketing that any small business can achieve
< Back to the Blog Welcoming your new customers on board is a critical factor in the overall success of your marketing, and indeed of your business sustainability. Customer retention is often as important a marketing task as customer acquisition. As the old saying...
Back Bristol authors for international Small Business Book Awards
There are less than 48 hours to vote in the Small Business Book Awards, in which two books written in Bristol are currently leading the public vote. Listen to this 10-minute interview with Joe Lemer from BBC Radio Bristol this weekend to find out more: And, if you...
Marketing is like fitness (Part 4)
I’ve loved expanding on the list of 10 ways that marketing is like fitness, which I originally put together for the final chapter in Watertight Marketing. Today, I reach the final item on my list. And, it’s by far my favourite. 10. Your business will look great, feel...
Marketing is like fitness (part 3)
With Christmas falling on a Wednesday this year, I’m guessing that today (Monday 6th January) is the first day back at work for many. Yes, a few (crazy) people (like me) were at desks last week. But, today is definitely the end of the festive period by almost...
Marketing is like fitness (part 2)
Yesterday, I shared the first three in my list of 10 ways that marketing is like getting fit. I thought it was apt for January, when you’re no doubt looking at your business bottom line, and your waistline, to see if you can make some improvements. Perhaps...
10 ways that getting your marketing right is like getting fit (part 1)
Welcome to 2014. A shiny new working year. January is often a time when business owners approach their marketing activity with renewed enthusiasm, promising that this is the year they’ll really crack it. If you’ve made marketing a New Year’s...
9 things a professional marketer will get from reading Watertight Marketing
Ok, so forgive me, this post will read a bit like a sales pitch. But, I’ve been asked this question a lot lately – so I thought I’d pen a reasonably complete answer. If you don’t work in marketing. And/or, you’re not interested in what...
Accept it. Embrace it. Marketing is messy!
I love a good diagram. They’re great for simplifying ideas. But, it is worth remembering that the world doesn’t really look like that. Especially in marketing. In my recent post, Sales funnels don’t exist, I made the point that even the best...Work With Us
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