Make a marketing resolution you might actually keep
For the last few years my clarion cry this time of year has been – Do not make marketing your new year’s resolution – precisely because marketing is very much like exercise and the good intentions rarely last beyond February. But, like everyone else,...
A click is not an outcome. But, neither is a sale.
What constitutes a marketing outcome? In my last post I looked at how to track volume and movement across a buying decision, today I’m looking at what a real commercial outcome is from all the activity that goes into getting people to walk this path. This is...
What should you include in the marketing budget for your small business?
< Back to the Blog So, it’s that time of year… for many the end of the tax year also closes the financial year, and means preparing a fresh 12-month marketing budget for the year ahead. Or does it? Many of the small businesses we encounter have an ad...
Marketing is like fitness (part 3)
With Christmas falling on a Wednesday this year, I’m guessing that today (Monday 6th January) is the first day back at work for many. Yes, a few (crazy) people (like me) were at desks last week. But, today is definitely the end of the festive period by almost...
Marketing is like fitness (part 2)
Yesterday, I shared the first three in my list of 10 ways that marketing is like getting fit. I thought it was apt for January, when you’re no doubt looking at your business bottom line, and your waistline, to see if you can make some improvements. Perhaps...Work With Us
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