Considered Purchase Archives - Watertight Thinking

How to shift the perception of marketing in your organisation

by Rachael Wheatley | #WatertightWednesday, Considered Purchase, Marketing Strategy, Marketing Team

< Back to the Blog z Listen to the roundtable discussion here How do your colleagues perceive marketing? Roundtable discussion (56 minutes)  Reading Time: 12 Minutes How do your colleagues see marketing? Do they see it as strategic? Central to everything in the...

How do your colleagues see marketing?

by Rachael Wheatley | Considered Purchase, Marketing Strategy, Marketing Team

< Back to the Blog  Reading Time: 5 Minutes If you are a marketer in a scaling business, the first audience you should be characterising is your colleagues. How they perceive marketing has a direct impact on how effective you can be in your role....

Marketing, sales and service – who does what, when?

by Bryony Thomas | Bucket, Considered Purchase, Funnels and Filters, Marketing Strategy, Marketing Team, Taps, Touchpoint Leaks

< Back to the Blog  Reading Time: 8 Minutes In various forms, I get asked the difference between sales and marketing almost weekly. Underlying this question is the oft cited discontent between the disciplines, and a desire to get them working more harmoniously...

Marketing and sales – what’s the difference?

by Bryony Thomas | Considered Purchase, Funnels and Filters, Marketing Strategy, Marketing Team, Taps

There’s a perennial debate if you’ve hung around marketing and sales people for long enough, and that is “What is marketing, and what is sales?” For me, marketing is the process of taking your goods and services to market. For many others,...

How often do you repeat yourself in your marketing?

by Bryony Thomas | Considered Purchase, Leak #10: When, Taps

Are you worried about repetition in marketing? We often encounter an uneasiness and sense of mounting pressure in businesses where marketing includes putting out high quality content. Perhaps they’ve made a commitment to a baseline of weekly blogs, monthly...

Who has the power of veto?

by Bryony Thomas | Case Study, Considered Purchase, Touchpoint Leaks

← Back to Case Studies MRG Systems engaged a Certified Practitioner to undertake a full Touchpoint Leak™ Assessment to set priorities, and then ongoing consulting engagements to roll out the tweaks to their marketing leaks. Business-to-Business Marketing Case Study:...