How do your colleagues see marketing?
< Back to the Blog Reading Time: 5 Minutes If you are a marketer in a scaling business, the first audience you should be characterising is your colleagues. How they perceive marketing has a direct impact on how effective you can be in your role....
Marketing, sales and service – who does what, when?
< Back to the Blog Reading Time: 8 Minutes In various forms, I get asked the difference between sales and marketing almost weekly. Underlying this question is the oft cited discontent between the disciplines, and a desire to get them working more harmoniously...
Marketing and sales – what’s the difference?
There’s a perennial debate if you’ve hung around marketing and sales people for long enough, and that is “What is marketing, and what is sales?” For me, marketing is the process of taking your goods and services to market. For many others,...
How often do you repeat yourself in your marketing?
Are you worried about repetition in marketing? We often encounter an uneasiness and sense of mounting pressure in businesses where marketing includes putting out high quality content. Perhaps they’ve made a commitment to a baseline of weekly blogs, monthly...
Who has the power of veto?
← Back to Case Studies MRG Systems engaged a Certified Practitioner to undertake a full Touchpoint Leak™ Assessment to set priorities, and then ongoing consulting engagements to roll out the tweaks to their marketing leaks. Business-to-Business Marketing Case Study:...
Where does telemarketing sit in your toolkit?
< Back to the Blog Telemarketing is a hotly debated topic in both sales and marketing circles. It’s a bit of a love/hate relationship. Anyone who knows the Watertight Marketing methodology will know that we’re advocates of gentle permission-led...
How To Plan Top Performing Marketing Content in 5 Steps
Knowing how to plan top performing marketing content is essential to persuading more people to buy from you. Anyone can write content, but not all content leads to sales results. Many clients we encounter have been sold on the idea of content driving sales, but have...
Why social media marketing is a complete waste of time
There’s a bit of a tension at play in discussions about social media as a marketing technique. Some will position it as some sort of magic bullet that will take your business to greatness with barely any effort. Whilst the productivity police will caution you...
Is your content formatted for how your customers’ brains are wired?
< Back to the Blog Yesterday, I zoomed in on the power of visual content in your mix of materials. Today, I want to zoom back out to give you a way of planning a mix of content in different formats to ensure that you grab the attention of people who might be...Work With Us
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