Flow Foundations Archives - Watertight Thinking

Creating a Customer-Centric Culture

by Rachael Wheatley | #WatertightWednesday, Flow Foundations, Leak #1: Forgotten customers, Leak #2: Poor On-boarding, Leak #3: No Emotional Connection, Marketing Capability, Marketing Skills

< Back to the Blog Reading Time: 10 Minutes “A lot of companies say they have the customer at the heart of their approach, but does that really stand up to scrutiny? There are numerous benefits to keeping your customers central, but there are also challenges in...

Maintaining momentum in your marketing efforts

by Rachael Wheatley | Fourth Flow Foundation - Maintain Momentum

< Back to the Blog Reading Time: 5 Minutes “Maintaining momentum is achieved by creating a vision, being clear about your values and putting in place milestones – and then communicating that to your people so they feel part of the plan. It also involves...

Effectively managing change

by Rachael Wheatley | #WatertightWednesday, Fourth Flow Foundation - Maintain Momentum, Marketing In Action, Marketing Skills, Mindful marketing measurement

< Back to the Blog Reading Time: 10 Minutes “Marketing leaders are often brought in to be a ‘change agent’. Whether you’re involved in larger strategic projects or small changes within the marketing team, change is often a challenge. In this roundtable we chatted...

How to deliver consistent marketing

by Rachael Wheatley | Marketing In Action, Marketing Skills, Third Flow Foundation - Baseline Rhythm

< Back to the Blog Reading Time: 5 Minutes Consistency of activity is probably one of the hardest things to achieve in marketing. According to our research, it’s seen as challenging by all roles, whether in marketing or not, and all business sizes. We explore here...

What makes for a good marketing leader

by Rachael Wheatley | #WatertightWednesday, Marketing Capability, Marketing Skills, Mindful marketing measurement, Third Flow Foundation - Baseline Rhythm

< Back to the Blog Reading Time: 10 Minutes “For those stepping into to a leadership position, what skills and knowledge do you need? What does good look like and what does the business you’re in expect of you? In this month’s roundtable we talked about what...

How to show impact: quick wins and long-term success

by Rachael Wheatley | #WatertightWednesday, Marketing Capability, Marketing Skills, Mindful marketing measurement, Third Flow Foundation - Baseline Rhythm

< Back to the Blog Reading Time: 10 Minutes “One thing is certain in a marketing role. You’ll want to show the impact marketing has – to the leadership team, board, stakeholders or the wider business. At this month’s roundtable we chatted about what quick...