Flow Foundations Archives - Page 3 of 9

How close are you to your FD?

by Rachael Wheatley | Budget Shape, Marketing Capability, Marketing Strategy, Mindful marketing measurement, Third Flow Foundation - Baseline Rhythm

< Back to the Blog Reading Time: 5 Minutes Having a good relationship with finance is important. Getting them on-board and enthusiastically supporting your strategy and plan is often a key piece to get right. But all too often, finance think that marketing is...

The Rhythm of Resilience in Business

by Bryony Thomas | About the book, Flow Foundations, Marketing Strategy

< Back to the Blog  Reading Time: 8 Minutes A new cohort has just started our 12-month marketing leadership programme. The first month focuses on the Flow Foundations (see Chapter 2, Watertight Marketing – 2nd Ed.). Every coaching session I had with our...

Shining a light on your vision, values and milestones

by Rachael Wheatley | #WatertightWednesday, Flow Foundations, Fourth Flow Foundation - Maintain Momentum, Marketing Strategy, Marketing Team

< Back to the Blog Reading Time: 10 Minutes “Agreeing vision, values, goals and milestones is a shared responsibility across the leadership team. Marketing’s role is to turn these into something that engages and inspires employees, suppliers, clients and prospects...

Do you have a compelling narrative for your numbers?

by Bryony Thomas | Commercial Karma, Fourth Flow Foundation - Maintain Momentum, Marketing Strategy, Marketing Team

< Back to the Blog z Prefer to listen than to read? This post is also available over on our PodBlog  Reading Time: 5 Minutes When I ask the leadership team of a growing business about their vision for the next 3-5 years, I will almost always be given a revenue...

Creating an organisational marketing capability

by Rachael Wheatley | #WatertightWednesday, Flow Foundations, Marketing Strategy, Marketing Team

< Back to the Blog Reading Time: 10 Minutes Effective marketing is as much a matter of organisational context as it is individual competence. For marketing to work, two key ingredients are: good marketers and a well-organised, productive marketing team. However,...

What to insource and what to outsource

by Rachael Wheatley | #WatertightWednesday, Flow Foundations, Marketing Strategy, Marketing Team, Touchpoint Leaks

< Back to the Blog Reading Time: 10 Minutes As any in-house marketer will tell you, there will come a time when you might need to use external specialists. There are all sorts of factors involved in deciding what to keep in-house and what might need outsourcing. It...