Third Flow Foundation - Baseline Rhythm Archives

How to deliver consistent marketing

by Rachael Wheatley | Marketing In Action, Marketing Skills, Third Flow Foundation - Baseline Rhythm

< Back to the Blog Reading Time: 5 Minutes Consistency of activity is probably one of the hardest things to achieve in marketing. According to our research, it’s seen as challenging by all roles, whether in marketing or not, and all business sizes. We explore here...

What makes for a good marketing leader

by Rachael Wheatley | #WatertightWednesday, Marketing Capability, Marketing Skills, Mindful marketing measurement, Third Flow Foundation - Baseline Rhythm

< Back to the Blog Reading Time: 10 Minutes “For those stepping into to a leadership position, what skills and knowledge do you need? What does good look like and what does the business you’re in expect of you? In this month’s roundtable we talked about what...

How to show impact: quick wins and long-term success

by Rachael Wheatley | #WatertightWednesday, Marketing Capability, Marketing Skills, Mindful marketing measurement, Third Flow Foundation - Baseline Rhythm

< Back to the Blog Reading Time: 10 Minutes “One thing is certain in a marketing role. You’ll want to show the impact marketing has – to the leadership team, board, stakeholders or the wider business. At this month’s roundtable we chatted about what quick...

10 Ways to Screw Up Your Marketing Budget

by Bryony Thomas | Affordable marketing plan, Budget Shape, Marketing Strategy, Third Flow Foundation - Baseline Rhythm

< Back to the Blog Reading Time: 7 Minutes Board level marketers need to set budgets and get budgets supported by others. Effective budgeting is essential in any marketing leadership role. In this post, Bryony Thomas explores the ten things she most often sees...

How close are you to your FD?

by Rachael Wheatley | Budget Shape, Marketing Capability, Marketing Strategy, Mindful marketing measurement, Third Flow Foundation - Baseline Rhythm

< Back to the Blog Reading Time: 5 Minutes Having a good relationship with finance is important. Getting them on-board and enthusiastically supporting your strategy and plan is often a key piece to get right. But all too often, finance think that marketing is...

What skills does a marketing director need?

by Rachael Wheatley | #WatertightWednesday, First Flow Foundation - The Right Work, Flow Foundations, Fourth Flow Foundation - Maintain Momentum, Marketing Strategy, Marketing Team, Second Flow Foundation - Balanced Routine, Third Flow Foundation - Baseline Rhythm

< Back to the Blog Reading Time: 12 Minutes If you’re aiming for the most senior marketing position or are already there, what skills make this role a success? Our roundtable discussion this month looked at this topic through three lenses: bridging business...