10 ways to build great customer loyalty
< Back to the Blog We’ve talked before about the importance of building customer loyalty, and it’s no accident that the first of the 13 Touchpoint Leaks is “Forgotten Customers”. It’s been said before, and it will be said again. But...
Customer Marketing: How to make sure your customers don’t feel forgotten
< Back to the Blog Customer marketing is one of the most important, and often overlooked, elements of a marketing plan. Your existing customers are the people who pay your bills folks! But, more than this, they are the foundation of your reputation, your word of...
What are the real triggers in a sales process?
< Back to the Blog As buyers we are exposed to more and more messages that fight for our time. As marketers, it’s often tempting to emphasise the unique features and logical prowess of an offering. But, the mind doesn’t work like that. There’s more to engaging the...
5 things to think about in the run-up to Christmas…
or, ‘He who hesitates is lost.’ So, here we are, hanging on the last vestiges of Summer and people have started complaining about ‘Christmas party advertising’ and festive wrapping paper. Bah humbug. Whatever your thoughts or beliefs on the holiday season, I wanted to...
7 costly customer relationship management mistakes businesses make every day
Fantastic! You have a new customer. Now what? Most people will get on with the work, do a great job, finish it on time and on budget and then move on to another project for another customer. Surely the most important thing is to do a good job? So, what am I doing...
Does your marketing support every step of a sale?
Much is made of the divide between sales and marketing. It’s certainly makes for interesting debate, but it does absolutely nothing for your bottom line or your business reputation. So, let’s spell it out. How exactly should these two disciplines work together?...
What do your visuals say about you?
I’ve just come off a coaching call with a client, we’re working on stemming Leak #3: No emotional connection and we got to talking about their visuals. There are two areas I ask clients to look at when considering their company’s visual identity...
How to bring some personality to your blog
This is the third in a series of five blogs on blogging this week. A business blog is one of the simplest ways of overcoming Leak #7 (Information Overload) of the Thirteen Touchpoint Leaks. It acts as invitation information and a stepping stone between knowing who you...
Do you practise mindful marketing measurement?
z Prefer to listen than to read? This post is also available over on our PodBlog The way you measure your marketing can have a direct effect on the decisions you make. Keeping this in mind is essential to sound decisions that support your business in the long...Work With Us
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