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Do you have a compelling narrative for your numbers?

Do you have a compelling narrative for your numbers?

by Bryony Thomas | Commercial Karma, Fourth Flow Foundation - Maintain Momentum, Marketing Strategy, Marketing Team

< Back to the Blog z Prefer to listen than to read? This post is also available over on our PodBlog  Reading Time: 5 Minutes When I ask the leadership team of a growing business about their vision for the next 3-5 years, I will almost always be given a revenue...
Marketing in survival mode

Marketing in survival mode

by Bryony Thomas | Affordable marketing plan, Commercial Karma

 Watching Time: 50 Minutes I hesitated to share these tips for worry of adding the noise and confusion out there at the moment. We seem to be awash with advice on how to navigate the unknown from people who’ve never done it before. Now, I’ve...
8 practical reasons to create a vision board for your business

8 practical reasons to create a vision board for your business

by Bryony Thomas | Commercial Karma, Marketing Strategy

 Reading Time: 5 Minutes It’s that time of year when social streams are awash with people setting goals for their year ahead. Lots of people will have spent a few happy hours cutting a sticking to create a vision board for their life, and crafting daily...
What are sustainable sales results?

What are sustainable sales results?

by Bryony Thomas | Commercial Karma, First Flow Foundation - The Right Work, Marketing Strategy, Mindful marketing measurement

We talk about marketing that underpins sustainable sales results. So, let’s explore exactly what we mean by that, and why it’s so important to get to a point where your sales really do meet these criteria. There are three ways in which sales need to be...
Customer Marketing: How to make sure your customers don’t feel forgotten

Customer Marketing: How to make sure your customers don’t feel forgotten

by Rachael Wheatley | Bucket, Commercial Karma, Leak #1: Forgotten customers

< Back to the Blog Customer marketing is one of the most important, and often overlooked, elements of a marketing plan. Your existing customers are the people who pay your bills folks! But, more than this, they are the foundation of your reputation, your word of...
Are you picking a fight with your buyers

Are you picking a fight with your buyers

by Bryony Thomas | About the book, Commercial Karma

Traditional marketing language is so combative. It’s actually the opposite to the mindset you actually need to make marketing pay for your small business. Think about it… you plan a campaign, you target an audience, you capture their data. No customer wants to...
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