Marketing in survival mode
Watching Time: 50 Minutes I hesitated to share these tips for worry of adding the noise and confusion out there at the moment. We seem to be awash with advice on how to navigate the unknown from people who’ve never done it before. Now, I’ve...
8 practical reasons to create a vision board for your business
Reading Time: 5 Minutes It’s that time of year when social streams are awash with people setting goals for their year ahead. Lots of people will have spent a few happy hours cutting a sticking to create a vision board for their life, and crafting daily...
What are sustainable sales results?
We talk about marketing that underpins sustainable sales results. So, let’s explore exactly what we mean by that, and why it’s so important to get to a point where your sales really do meet these criteria. There are three ways in which sales need to be...
Customer Marketing: How to make sure your customers don’t feel forgotten
< Back to the Blog Customer marketing is one of the most important, and often overlooked, elements of a marketing plan. Your existing customers are the people who pay your bills folks! But, more than this, they are the foundation of your reputation, your word of...
Are you picking a fight with your buyers
Traditional marketing language is so combative. It’s actually the opposite to the mindset you actually need to make marketing pay for your small business. Think about it… you plan a campaign, you target an audience, you capture their data. No customer wants to...
You do not need a USP to build a sustainable business
Doubtless you’ve heard of your ‘unique selling point’ or USP – from lots of marketing literature you’d be forgiven for thinking that you simply cannot do anything until you have one. Well, I disagree.I’ve disagreed with this for...
The only 5 things you should be doing in social media
< Back to the Blog Social media marketing can seem like a bit of a minefield. It can also seem like there’s a dizzying amount to learn before you can even get started. But, it really breaks down into four activities and one core skill – which are common across...
Should you be saying ‘No’ to new business?
< Back to the Blog z Prefer to listen than to read? This post is also available over on our PodBlog Doing the wrong kind of work is so damaging, I’ve included it as one of the Four Foundation Foundations in Watertight Marketing. Which means that learning...
Why ‘The Apprentice’ is bad for British business
This week saw the airing of this year’s The Apprentice. I don’t know why I tune in. I must be some kind of masochist. What I find really painful is the picture this paints of business for our young people, and of British business for those who either work...Work With Us
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