Fourth Flow Foundation - Maintain Momentum Archives

Maintaining momentum in your marketing efforts

by Rachael Wheatley | Fourth Flow Foundation - Maintain Momentum

< Back to the Blog Reading Time: 5 Minutes “Maintaining momentum is achieved by creating a vision, being clear about your values and putting in place milestones – and then communicating that to your people so they feel part of the plan. It also involves...

Effectively managing change

by Rachael Wheatley | #WatertightWednesday, Fourth Flow Foundation - Maintain Momentum, Marketing In Action, Marketing Skills, Mindful marketing measurement

< Back to the Blog Reading Time: 10 Minutes “Marketing leaders are often brought in to be a ‘change agent’. Whether you’re involved in larger strategic projects or small changes within the marketing team, change is often a challenge. In this roundtable we chatted...

Marketing’s role in employer marketing

by Rachael Wheatley | #WatertightWednesday, First Flow Foundation - The Right Work, Fourth Flow Foundation - Maintain Momentum, Marketing Skills

< Back to the Blog Reading Time: 10 Minutes “How do you ensure you recruit the right candidates for your business, make your company attractive to work in and encourage people to stay? In our December roundtable we talked about three key bits of thinking to take...

Shining a light on your vision, values and milestones

by Rachael Wheatley | #WatertightWednesday, Flow Foundations, Fourth Flow Foundation - Maintain Momentum, Marketing Strategy, Marketing Team

< Back to the Blog Reading Time: 10 Minutes “Agreeing vision, values, goals and milestones is a shared responsibility across the leadership team. Marketing’s role is to turn these into something that engages and inspires employees, suppliers, clients and prospects...

Do you have a compelling narrative for your numbers?

by Bryony Thomas | Commercial Karma, Fourth Flow Foundation - Maintain Momentum, Marketing Strategy, Marketing Team

< Back to the Blog z Prefer to listen than to read? This post is also available over on our PodBlog  Reading Time: 5 Minutes When I ask the leadership team of a growing business about their vision for the next 3-5 years, I will almost always be given a revenue...

What skills does a marketing director need?

by Rachael Wheatley | #WatertightWednesday, First Flow Foundation - The Right Work, Flow Foundations, Fourth Flow Foundation - Maintain Momentum, Marketing Strategy, Marketing Team, Second Flow Foundation - Balanced Routine, Third Flow Foundation - Baseline Rhythm

< Back to the Blog Reading Time: 12 Minutes If you’re aiming for the most senior marketing position or are already there, what skills make this role a success? Our roundtable discussion this month looked at this topic through three lenses: bridging business...