Recruiting & resourcing a stellar marketing team
< Back to the Blog Reading Time: 10 Minutes “Whatever your size of business, recruiting and resourcing can be a tricky. What makes for a brilliant marketing team? What factors do you need to consider? In our roundtable this month we discussed the topic through...
How close are you to your FD?
< Back to the Blog Reading Time: 5 Minutes Having a good relationship with finance is important. Getting them on-board and enthusiastically supporting your strategy and plan is often a key piece to get right. But all too often, finance think that marketing is...
The Rhythm of Resilience in Business
< Back to the Blog Reading Time: 8 Minutes A new cohort has just started our 12-month marketing leadership programme. The first month focuses on the Flow Foundations (see Chapter 2, Watertight Marketing – 2nd Ed.). Every coaching session I had with our...
Shining a light on your vision, values and milestones
< Back to the Blog Reading Time: 10 Minutes “Agreeing vision, values, goals and milestones is a shared responsibility across the leadership team. Marketing’s role is to turn these into something that engages and inspires employees, suppliers, clients and prospects...
Do you have a compelling narrative for your numbers?
< Back to the Blog z Prefer to listen than to read? This post is also available over on our PodBlog Reading Time: 5 Minutes When I ask the leadership team of a growing business about their vision for the next 3-5 years, I will almost always be given a revenue...
Creating an organisational marketing capability
< Back to the Blog Reading Time: 10 Minutes Effective marketing is as much a matter of organisational context as it is individual competence. For marketing to work, two key ingredients are: good marketers and a well-organised, productive marketing team. However,...
What to insource and what to outsource
< Back to the Blog Reading Time: 10 Minutes As any in-house marketer will tell you, there will come a time when you might need to use external specialists. There are all sorts of factors involved in deciding what to keep in-house and what might need outsourcing. It...
The important role of critics and champions in your business
< Back to the Blog Reading Time: 5 Minutes My daughter and I have been singing the Strictly Come Dancing theme tune to each other with excitement all week. We’ve watched it together since she was born and we’re looking forward to this year’s...
Using Metrics to get Buy-in From Your Colleagues
< Back to the Blog Reading Time: 12 Minutes For any marketing role I’ve been in and with any marketer I talk to, metrics and measuring marketing success is a key issue. We’re often asked about the number of leads we’re going to generate or how many people we’ll get...Work With Us
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