How to approach a strategic marketing project
< Back to the Blog Reading Time: 5 Minutes Answering the big strategic questions is what I love to do. I’m much less interested in which email or web page performed better, than I am about getting the FD to support the marketing budget, or getting the sales...
Why having a clear proposition isn’t enough
< Back to the Blog Reading Time: 6 Minutes When we published our research paper last autumn, one of the key takeouts was that having a clear proposition wasn’t enough. Even when the leadership team and senior marketer are clear on what you’re selling and to whom,...
10 Ways to Screw Up Your Marketing Budget
< Back to the Blog Reading Time: 7 Minutes Board level marketers need to set budgets and get budgets supported by others. Effective budgeting is essential in any marketing leadership role. In this post, Bryony Thomas explores the ten things she most often sees...
Marketing’s role in employer marketing
< Back to the Blog Reading Time: 10 Minutes “How do you ensure you recruit the right candidates for your business, make your company attractive to work in and encourage people to stay? In our December roundtable we talked about three key bits of thinking to take...
Recruiting & resourcing a stellar marketing team
< Back to the Blog Reading Time: 10 Minutes “Whatever your size of business, recruiting and resourcing can be a tricky. What makes for a brilliant marketing team? What factors do you need to consider? In our roundtable this month we discussed the topic through...Work With Us
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