Can your potential buyers picture your products?
Reading Time: 3 Minutes One to the key tasks of your marketing is to help your customers to get a sense of what it would be like to work with you, or own your products, before they become a customer. In the Watertight Marketing methodology, we talk about this...
Marketing and sales – what’s the difference?
There’s a perennial debate if you’ve hung around marketing and sales people for long enough, and that is “What is marketing, and what is sales?” For me, marketing is the process of taking your goods and services to market. For many others,...
Sales funnels don’t exist – a marketing lesson from The Matrix
I’m going to take a wild guess that you’ve heard of a sales funnel. The last time I did a search for ‘sales funnel’ on Google there were 18 million results so it really is quite a ubiquitous term. The thing is, it’s also a really dangerous one. Metaphor and language...
Where does telemarketing sit in your toolkit?
< Back to the Blog Telemarketing is a hotly debated topic in both sales and marketing circles. It’s a bit of a love/hate relationship. Anyone who knows the Watertight Marketing methodology will know that we’re advocates of gentle permission-led...
How to structure a marketing case study
< Back to the Blog The marketing case study is an essential part of your toolkit . They have an essential role in proving your credentials and overcoming any concerns that a potential buyer might have. So, I’ve asked Certified Practitioner, Cheryl Crichton,...
Why do you need to use evidence in your marketing?
Lots of the growing businesses that we work with are the new kids on the block. They’re up against established competition and can struggle to gain trust from people who feel they may be taking a risk with a less established organisation. So, I’ve asked...
What is the value of free customers?
No doubt you will have spotted some very clever companies giving away their products and services for free. People like Mailchimp, who offer a Forever Free account – or 4Imprint, who send a Blue Box of free samples to prospective customers every month. And, of...
Why are referred customers worth more?
You’ve heard it before, and you’ll hear it again… referrals are the very best way to win new customers. Referred customers are cheaper to win. They convert more quickly. And, they spend more. In my book, Watertight Marketing, referrals comes under...
How reducing your leads can increase your profits
I had a catch up with a Watertight Workgroup client, Redspot Self Storage, last week to see what impact the programme has made on the business so far. This business provides an easy self-storage solution for consumer and business customers. It’s a highly...Work With Us
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