Funnels and Filters Archives - Page 2 of 4

Marketing, sales and service – who does what, when?

by Bryony Thomas | Bucket, Considered Purchase, Funnels and Filters, Marketing Strategy, Marketing Team, Taps, Touchpoint Leaks

< Back to the Blog  Reading Time: 8 Minutes In various forms, I get asked the difference between sales and marketing almost weekly. Underlying this question is the oft cited discontent between the disciplines, and a desire to get them working more harmoniously...

Growth: Do you want lifetime value, margin or volume?

by Bryony Thomas | About the book, Bucket, First Flow Foundation - The Right Work, Funnels and Filters, Marketing Strategy, Mindful marketing measurement, Taps

< Back to the Blog z Prefer to listen than to read? This post is also available over on our PodBlog  Reading Time: 11 Minutes I was chatting with one of our clients last week. This is a £20m+ b2b service provider. They have a core service that’s low margin,...

Why should you invest in marketing when sales are soaring anyway?

by Bryony Thomas | Affordable marketing plan, Flow Foundations, Funnels and Filters, Leak #4: No Gateway, Third Flow Foundation - Baseline Rhythm

< Back to the Blog z Prefer to listen than to read? This post is also available over on our PodBlog  Reading Time: 7 Minutes Most of the businesses that we work with on a marketing transformation have a sales team. In fact, most have an excellent sales...

Is it time to Validate Concerns rather than Overcome Objections?

by Bryony Thomas | Funnels and Filters, Influencer Icecream, Leak #5: No Critical Approval, Second Flow Foundation - Balanced Routine

< Back to the Blog  Reading Time: 8 Minutes It’s received wisdom amongst many sales professionals that a key part of their role is to overcome the objections that people may have to buying what they have on offer. Indeed, many a training session and book can be...

How to keep up with digital marketing

by Bryony Thomas | Bucket, Funnels and Filters, Marketing Strategy, Taps

Reading Time: 3 Minutes This month, members of our Facebook Group voted for me to focus on the topic of ‘Digital Marketing: Keeping up with trends and choosing the right platforms’. The sense I got in the group and from discussions with clients is that...

Can your potential buyers picture your products?

by Bryony Thomas | Funnels and Filters, Leak #4: No Gateway

Reading Time: 3 Minutes One to the key tasks of your marketing is to help your customers to get a sense of what it would be like to work with you, or own your products, before they become a customer. In the Watertight Marketing methodology, we talk about this...