The Logic Sandwich Archives - Watertight Thinking

Marketing In Action: Receipt Bank turns happy customers into a sales engine

by Bryony Thomas | Bucket, Leak #1: Forgotten customers, Marketing In Action, Taps, The Logic Sandwich

< Back to the Blog Mobilising the goodwill of happy customers is so powerful. I’ve recently started using Receipt Bank, and there’s a little thing they do that I thought I’d share with you. Now, we have nothing to do with this bit of marketing...

How to structure a marketing case study

by Cheryl Crichton | Funnels and Filters, Leak #6: No Proof, The Logic Sandwich

< Back to the Blog The marketing case study is an essential part of your toolkit . They have an essential role in proving your credentials and overcoming any concerns that a potential buyer might have. So, I’ve asked Certified Practitioner, Cheryl Crichton,...

What are the real triggers in a sales process?

by Bryony Thomas | Bucket, Leak #13: No Emotional Impact, Taps, The Logic Sandwich

< Back to the Blog As buyers we are exposed to more and more messages that fight for our time. As marketers, it’s often tempting to emphasise the unique features and logical prowess of an offering. But, the mind doesn’t work like that. There’s more to engaging the...

The storage company that made room for new marketing ideas

by Cheryl Crichton | Case Study, The Logic Sandwich

← Back to Case Studies George Spence took a Practitioner Guided approach to working through the Chapter Companion Courses on the Watertight Webschool, and then retained the services of a Certified Practitioner to maintain the momentum. Client: George Spence, MD,...

You can’t logic someone out of love

by Bryony Thomas | Leak #3: No Emotional Connection, The Logic Sandwich

< Back to the Blog How many people do you think will be getting a Valentine card this year, who don’t really deserve it? Looking beyond a person’s failings could be said to be the very definition of love. And, this is one of the reasons why – as a...

Does your content deserve a visual?

by Bryony Thomas | Leak #8: How, Other stuff, The Logic Sandwich

One my favourite books is ‘Information is Beautiful’ by David McCandless. He powerfully demonstrates how the way you present information has a direct correlation to how much people engage with it. Whilst this isn’t a new idea, the content marketing world has...