Is your content formatted for how your customers’ brains are wired?
< Back to the Blog Yesterday, I zoomed in on the power of visual content in your mix of materials. Today, I want to zoom back out to give you a way of planning a mix of content in different formats to ensure that you grab the attention of people who might be...
The only 5 things you should be doing in social media
< Back to the Blog Social media marketing can seem like a bit of a minefield. It can also seem like there’s a dizzying amount to learn before you can even get started. But, it really breaks down into four activities and one core skill – which are common across...
Get luckier… do more marketing
Have you ever noticed how when you ask people how they landed a big client, they’ll often say it was just luck that they were in the right place, at the right time. Ok, so sometimes luck plays a part… but you can be a whole lot luckier if you know where the right...
Why marketing is a load of old twaddle
Ok, that’s the polite version of the headline. Feel free to make an internal translation on that last word. Because that’s what people do all the time. What you say isn’t always what people hear. They interpret your words with their own experience,...
Why you should treat your customers like adult cats
I do love to take the opportunity to get a photo of my cat, Dylan, into a presentation. But, there is a serious point to make. A point that any cat ‘owner’ can relate to. <~ And, there’s the thing, you never really ‘own’ a cat. Now,...Work With Us
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