Touchpoint Leaks Archives - Watertight Thinking

Growing business through increased volume

by Cheryl Crichton | Funnels and Filters, Leak #10: When, Leak #11: Who, Leak #12: What, Leak #13: No Emotional Impact, Leak #7: Information Overload, Leak #8: How, Leak #9: Where, Marketing Strategy, Taps, Touchpoint Leaks

< Back to the Blog Reading Time: 6 Minutes In Bryony’s original blog ‘Growth: Do you want lifetime value, margin or volume?’, she explained the different types of growth a business can achieve through putting the right kind of marketing in place across the customer...

How marketing helps you find the right prospects

by Rachael Wheatley | Funnels and Filters, Leak #4: No Gateway, Leak #5: No Critical Approval, Leak #6: No Proof, Marketing Strategy, Touchpoint Leaks

< Back to the Blog Reading Time: 5 Minutes In a blog I wrote recently, I mentioned that one of the four growth strategies was looking for like-minded prospects. This is step two of the process we’d recommend to help you find, win and keep more of the right clients....

Looking for treasure in your own back yard

by Rachael Wheatley | Bucket, Leak #1: Forgotten customers, Marketing Strategy, Touchpoint Leaks

< Back to the Blog Reading Time: 10 Minutes We’ve come into contact with 1000’s of businesses over the years. Whichever sector they’re in, however large or small they are, however their marketing is organised, there’s one common theme. Forgotten customers. It’s the...

What to insource and what to outsource

by Rachael Wheatley | #WatertightWednesday, Flow Foundations, Marketing Strategy, Marketing Team, Touchpoint Leaks

< Back to the Blog Reading Time: 10 Minutes As any in-house marketer will tell you, there will come a time when you might need to use external specialists. There are all sorts of factors involved in deciding what to keep in-house and what might need outsourcing. It...

Using Metrics to get Buy-in From Your Colleagues

by Rachael Wheatley | #WatertightWednesday, Flow Foundations, Marketing Strategy, Marketing Team, Touchpoint Leaks

< Back to the Blog Reading Time: 12 Minutes For any marketing role I’ve been in and with any marketer I talk to, metrics and measuring marketing success is a key issue. We’re often asked about the number of leads we’re going to generate or how many people we’ll get...

How do you get buy-in to your marketing budget?

by Rachael Wheatley | #WatertightWednesday, Affordable marketing plan, Budget Shape, Flow Foundations, Marketing Strategy, Marketing Team, Touchpoint Leaks

< Back to the Blog  Reading Time: 12 Minutes Many people not in the marketing team have a view that marketing budgets are not always well justified. They can come across as more of a cost rather than being activities from which the business can derive real – even...

Does your business have a common language?

by Rachael Wheatley | Flow Foundations, Marketing Strategy, Marketing Team, Touchpoint Leaks

< Back to the Blog  Reading Time: 4 Minutes Even a seemingly simple question – such as ‘what is the purpose of marketing for your business?’ – will often elicit many and varied responses within an organisation. Without having a common...

Marketing, sales and service – who does what, when?

by Bryony Thomas | Bucket, Considered Purchase, Funnels and Filters, Marketing Strategy, Marketing Team, Taps, Touchpoint Leaks

< Back to the Blog  Reading Time: 8 Minutes In various forms, I get asked the difference between sales and marketing almost weekly. Underlying this question is the oft cited discontent between the disciplines, and a desire to get them working more harmoniously...

Do you have the tools to match your skills?

by Bryony Thomas | Second Flow Foundation - Balanced Routine, Touchpoint Leaks

< Back to the Blog z Prefer to listen than to read? This post is also available over on our PodBlog  Reading Time: 5 Minutes When helping clients assess themselves to create a Touchpoint Leak Traffic Light Report, we often find that people rate themselves highly...

Critical ways brands can improve the quality of their customer interactions

by Stephen Bateman | Leak #13: No Emotional Impact, Leak #3: No Emotional Connection, Leak #6: No Proof, Touchpoint Leaks

Reading Time: 3 Minutes Typically, the businesses we work with are in the £2-20m turnover bracket. But, the Watertight approach was borne out of my previous life working with much larger brands, like Microsoft, Lloyds TSB, and Experian. It doesn’t matter how big...