Leak #1: Forgotten customers Archives

Creating a Customer-Centric Culture

by Rachael Wheatley | #WatertightWednesday, Flow Foundations, Leak #1: Forgotten customers, Leak #2: Poor On-boarding, Leak #3: No Emotional Connection, Marketing Capability, Marketing Skills

< Back to the Blog Reading Time: 10 Minutes “A lot of companies say they have the customer at the heart of their approach, but does that really stand up to scrutiny? There are numerous benefits to keeping your customers central, but there are also challenges in...

Looking for treasure in your own back yard

by Rachael Wheatley | Bucket, Leak #1: Forgotten customers, Marketing Strategy, Touchpoint Leaks

< Back to the Blog Reading Time: 10 Minutes We’ve come into contact with 1000’s of businesses over the years. Whichever sector they’re in, however large or small they are, however their marketing is organised, there’s one common theme. Forgotten customers. It’s the...

Marketing In Action: Receipt Bank turns happy customers into a sales engine

by Bryony Thomas | Bucket, Leak #1: Forgotten customers, Marketing In Action, Taps, The Logic Sandwich

< Back to the Blog Mobilising the goodwill of happy customers is so powerful. I’ve recently started using Receipt Bank, and there’s a little thing they do that I thought I’d share with you. Now, we have nothing to do with this bit of marketing...

10 ways to build great customer loyalty

by Bryony Thomas | Bucket, Leak #1: Forgotten customers, Touchpoint Leaks

< Back to the Blog We’ve talked before about the importance of building customer loyalty, and it’s no accident that the first of the 13 Touchpoint Leaks is “Forgotten Customers”. It’s been said before, and it will be said again. But...

Customer Marketing: How to make sure your customers don’t feel forgotten

by Rachael Wheatley | Bucket, Commercial Karma, Leak #1: Forgotten customers

< Back to the Blog Customer marketing is one of the most important, and often overlooked, elements of a marketing plan. Your existing customers are the people who pay your bills folks! But, more than this, they are the foundation of your reputation, your word of...

3 tips for customer retention marketing that any small business can achieve

by Bryony Thomas | About the book, Leak #1: Forgotten customers, Leak #2: Poor On-boarding, Touchpoint Leaks

< Back to the Blog Welcoming your new customers on board is a critical factor in the overall success of your marketing, and indeed of your business sustainability. Customer retention is often as important a marketing task as customer acquisition. As the old saying...