Baseline RhythmThird Flow Foundation
Your Regular Exercise
A Baseline Marketing Rhythm is a commitment to delivering your marketing activity at a frequency matched to the pace of your market. This is like a regular exercise regime.
You’ll get a sense that you’re on wobbly ground with this one if you have plans that never quite materialise, or you spot opportunities too late to have tome to really make the most of them. Often this shows up in having a yo-yo pattern to your marketing, with bursts of energy followed by periods of inactivity.
Marketing Activity Calendar
Taking the one page plan from the previous activities and mapping it onto a 12-month calendar.
Development of the robust and strategic process for marketing measuring performance.
Marketing Skills Assessment
Assess the strategic, management and tactical skills within the organisation and identify any gaps.
Marketing Supplier Review
Review or propose marketing supplier relationships to deliver the plan.
Marketing Resource Plan
Propose marketing resourcing, and advise & oversee recruitment to deliver the plan.
Preparation of a Budget Shape for the marketing activity, and ongoing budget for resourcing the plan.
Josef Elliott, MD of Oyster IMS (providers of information management services to complex clients), spent a year in Masterplan to make marketing the strategic focus for that year.
During the year, he involved his entire team in the marketing and describes it as one of the most transformational processes his organisation has undertaken in over ten years of running the business.
By first planning their marketing carefully, and then ensuring a more regular commitment, they’ve been able to secure high profile clients for five and six-figure projects. Much of this new work came from within their existing client base, where the more consistent activity and clearer messaging triggered new engagements.
Is the ‘Baseline Rhythm’ where you need to focus your marketing energy?
Find out if the third Flow Foundation most needs your attention with our 10-minute benchmarking test.
Everything we do with our clients is focused on ensuring that marketing is set up to support more, and more profitable, sales flow into your business. The Watertight Marketing Test breaks down your overall marketing flow score across the Four Flow Foundations, you can to pinpoint precisely where to focus your marketing energy.
- First Flow Foundation: The Right Work 77% 77%
- Second Flow Foundation: Balanced Routine 57% 57%
- Third Flow Foundation: Baseline Rhythm 37% 37%
- Fourth Flow Foundation: Maintain Momentum 73% 73%
Get Your Report
Your individual report is emailed to you as a PDF.
Book a Review Call
Talk it through with one of our marketing strategists.
Strategic Thinking Toolkit
For Marketers that Mean Business
Our proven process is organised into the four Flow Foundations, which underpin confident marketing decisions that lead to sustained and sustainable sales growth.
F1: First Flow Foundation
The Right Work
A healthy client mix is made up of those that serve both purpose and profit, ensuring your business is energised and resourced.
F2: Second Flow Foundation
A balanced marketing routine is one that has an effective tool or technique mapped to every step of a decision journey.
F4: Fourth Flow Foundation
Maintaining enthusiasm is made possible by a compelling business vision that is translated into a clear plan.
F3: Third Flow Foundation
A commitment to marketing that is consistently delivered at intervals and pace matched to your market.
Work With Us
Get into a consistent rhythm
Courses in strategic marketing thinking
Train your marketers and senior leaders in world-class thinking tools to enable confident marketing decisions that underpin sustainable business growth.
Hands-on consultancy for your business
Work with a Master Practitioner to implement Watertight Thinking as the core organising framework for growth strategy in your business.
Join our members' club for marketers
Join our supportive community of experts and peers to get the right tasks ticked off in the Make Marketing Happen Club.
Strategic Thinking Tools for Marketers that Mean Business
Small Businesses Matter
Thriving small businesses are the results of countless hours of emotional and financial energy. Often the founders and directors have risked their mortgages, marriages, mental health, and more on the journey. They do this whilst creating meaningful livelihoods for thousands of people. When these people tell us that their marketing isn't quite working, we know it really matters.