Baseline Rhythm

Third Flow Foundation

Your Regular Exercise

A commitment to marketing that is consistently delivered at intervals and pace matched to your market.

Baseline Rhythm

A Baseline Marketing Rhythm is a commitment to delivering your marketing activity at a frequency matched to the pace of your market. This is like a regular exercise regime.

You’ll get a sense that you’re on wobbly ground with this one if you have plans that never quite materialise, or you spot opportunities too late to have tome to really make the most of them. Often this shows up in having a yo-yo pattern to your marketing, with bursts of energy followed by periods of inactivity. 

Strategic Projects

Marketing Activity Calendar

Taking the one page plan from the previous activities and mapping it onto a 12-month calendar.

Measurement Framework

Development of the robust and strategic process for marketing measuring performance.

Marketing Skills Assessment

Assess the strategic, management and tactical skills within the organisation and identify any gaps.

Marketing Supplier Review

Review or propose marketing supplier relationships to deliver the plan.

Marketing Resource Plan

Propose marketing resourcing, and advise & oversee recruitment to deliver the plan.

Marketing Budget

Preparation of a Budget Shape for the marketing activity, and ongoing budget for resourcing the plan.

Client Example

Oyster IMS

Josef Elliott, MD of Oyster IMS (providers of information management services to complex clients), spent a year in Masterplan to make marketing the strategic focus for that year.

During the year, he involved his entire team in the marketing and describes it as one of the most transformational processes his organisation has undertaken in over ten years of running the business.

By first planning their marketing carefully, and then ensuring a more regular commitment, they’ve been able to secure high profile clients for five and six-figure projects. Much of this new work came from within their existing client base, where the more consistent activity and clearer messaging triggered new engagements.

Is this where you need to focus?

Find out if this is the Flow Foundation that most needs your attention with our 10-minute benchmarking test.

Everything we do with our clients is focused on ensuring that marketing is set up to support more, and more profitable, sales flow into your business. The Watertight Marketing Test breaks down your overall marketing flow score across the Four Flow Foundations, you can to pinpoint precisely where to focus your marketing energy.

  • First Flow Foundation: The Right Work 77% 77%
  • Second Flow Foundation: Balanced Routine 57% 57%
  • Third Flow Foundation: Baseline Rhythm 37% 37%
  • Fourth Flow Foundation: Maintain Momentum 73% 73%

Answer the Questions

Rate yourself from 0-10 on a set of quick questions.

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Small businesses matter.

Thriving small businesses are the results of countless hours of emotional and financial energy. Often the founders and directors have risked their mortgages, marriages, mental health, and more. When these people tell us that their marketing isn’t working, we know it really matters.