Josef Elliott, MD of Oyster IMS (providers of information management services to complex clients), spent a year in Masterplan to make marketing the strategic focus for that year.
During the year, he involved his entire team in the marketing and describes it as one of the most transformational processes his organisation has undertaken in over ten years of running the business.
By first planning their marketing carefully, and then ensuring a more regular commitment, they’ve been able to secure high profile clients for five and six-figure projects. Much of this new work came from within their existing client base, where the more consistent activity and clearer messaging triggered new engagements.
Is the ‘Baseline Rhythm’ where you need to focus your marketing energy?
Find out if the third Flow Foundation most needs your attention with our 10-minute benchmarking test.
Everything we do with our clients is focused on ensuring that marketing is set up to support more, and more profitable, sales flow into your business. The Watertight Marketing Test breaks down your overall marketing flow score across the Four Flow Foundations, you can to pinpoint precisely where to focus your marketing energy.
- First Flow Foundation: The Right Work 77% 77%
- Second Flow Foundation: Balanced Routine 57% 57%
- Third Flow Foundation: Baseline Rhythm 37% 37%
- Fourth Flow Foundation: Maintain Momentum 73% 73%
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Your individual report is emailed to you as a PDF.
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Strategic Thinking Toolkit
For Marketers that Mean Business
Our proven process is organised into the four Flow Foundations, which underpin confident marketing decisions that lead to sustained and sustainable sales growth.
F3: Third Flow Foundation
A commitment to marketing that is consistently delivered at intervals and pace matched to your market.
Strategic Thinking Tools for Marketers that Mean Business
Small Businesses Matter
Thriving small businesses are the results of countless hours of emotional and financial energy. Often the founders and directors have risked their mortgages, marriages, mental health, and more on the journey. They do this whilst creating meaningful livelihoods for thousands of people. When these people tell us that their marketing isn't quite working, we know it really matters.