Maintain MomentumFourth Flow Foundation
Your Purpose & Plan
Your Marketing Momentum is based on Your Purpose driven by the vision & values that guide everything that you do, motivating you to keep going and clarifying the next steps into a defined plan.
You’ll get a sense that you’re on wobbly ground with this one if you struggle to re-motivate yourself or your team when things get tough, or if there are no clear progress markers laid out. Sometimes you may find that you’re not clear on how to make a decision about your marketing, because there are no clear values to act as yardsticks.
Clarifying and articulating a compelling business vision that your team understands and buys into.
Identifying and articulating the values that guide how you behave, and ensuring these are lived throughout your business.
A phased plan to take your business manageably through the stages of marketing maturity.
Ensuring that this is transferred into a 12-month plan annually.
90 Day Reviews
Putting in a 12-week cycle to review, re-prioritise, and re-energise.
Is ‘Maintain Momentum’ where you need to focus your marketing energy?
Find out if the fourth Flow Foundation most needs your attention with our 10-minute benchmarking test.
Everything we do with our clients is focused on ensuring that marketing is set up to support more, and more profitable, sales flow into your business. The Watertight Marketing Test breaks down your overall marketing flow score across the Four Flow Foundations, you can to pinpoint precisely where to focus your marketing energy.
- First Flow Foundation: The Right Work 77% 77%
- Second Flow Foundation: Balanced Routine 57% 57%
- Third Flow Foundation: Baseline Rhythm 37% 37%
- Fourth Flow Foundation: Maintain Momentum 73% 73%
Get Your Report
Your individual report is emailed to you as a PDF.
Book a Review Call
Talk it through with one of our marketing strategists.
Strategic Thinking Toolkit
For Marketers that Mean Business
Our proven process is organised into the four Flow Foundations, which underpin confident marketing decisions that lead to sustained and sustainable sales growth.
F1: First Flow Foundation
The Right Work
A healthy client mix is made up of those that serve both purpose and profit, ensuring your business is energised and resourced.
F2: Second Flow Foundation
A balanced marketing routine is one that has an effective tool or technique mapped to every step of a decision journey.
F4: Fourth Flow Foundation
Maintaining enthusiasm is made possible by a compelling business vision that is translated into a clear plan.
F3: Third Flow Foundation
A commitment to marketing that is consistently delivered at intervals and pace matched to your market.
Work With Us
Ensure you maintain marketing momentum
Courses in strategic marketing thinking
Train your marketers and senior leaders in world-class thinking tools to enable confident marketing decisions that underpin sustainable business growth.
Hands-on consultancy for your business
Work with a Master Practitioner to implement Watertight Thinking as the core organising framework for growth strategy in your business.
Join our members' club for marketers
Join our supportive community of experts and peers to get the right tasks ticked off in the Make Marketing Happen Club.
Strategic Thinking Tools for Marketers that Mean Business
Small Businesses Matter
Thriving small businesses are the results of countless hours of emotional and financial energy. Often the founders and directors have risked their mortgages, marriages, mental health, and more on the journey. They do this whilst creating meaningful livelihoods for thousands of people. When these people tell us that their marketing isn't quite working, we know it really matters.