Hollie Brooks, co-founder of Audenza (an online retailer of beautiful things for your home and garden) uses the Touchpoint Leak™ Assessment as a core tool in their business.
In her first year of applying the assessment, and then systematically tweaking their Red leaks to Amber, they doubled both their profit and their turnover. This was achieved by working through the Masterplan programme and with internal resource and elbow grease.
In the second year of applying this, they felt confident to make deeper investments, including a full rename and rebrand. They doubled again in this 12-month window.
Is the ‘Balanced Routine’ where you need to focus marketing energy?
Find out if the second Flow Foundation most needs your attention with our 10-minute benchmarking test.
Everything we do with our clients is focused on ensuring that marketing is set up to support more, and more profitable, sales flow into your business. The Watertight Marketing Test breaks down your overall marketing flow score across the Four Flow Foundations, you can to pinpoint precisely where to focus your marketing energy.
- First Flow Foundation: The Right Work 77% 77%
- Second Flow Foundation: Balanced Routine 24% 24%
- Third Flow Foundation: Baseline Rhythm 52% 52%
- Fourth Flow Foundation: Maintain Momentum 73% 73%
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Strategic Thinking Toolkit
For Marketers that Mean Business
Our proven process is organised into the four Flow Foundations, which underpin confident marketing decisions that lead to sustained and sustainable sales growth.
F2: Second Flow Foundation
A balanced marketing routine is one that has an effective tool or technique mapped to every step of a decision journey.
Strategic Thinking Tools for Marketers that Mean Business
Small Businesses Matter
Thriving small businesses are the results of countless hours of emotional and financial energy. Often the founders and directors have risked their mortgages, marriages, mental health, and more on the journey. They do this whilst creating meaningful livelihoods for thousands of people. When these people tell us that their marketing isn't quite working, we know it really matters.