Get more done. Feel more confident. Make an impact in your role.
The subscription for marketers, and marketing teams, who want to the tools and support to excel in getting the right strategic and tactical projects ticked off.
The tools and support for marketers that mean business
Whether you’re a senior marketing professional wanting a sounding board, or earlier in your career with real ambition, the CMO Toolkit subscription from Watertight Marketing will give you the tools and support to boost your personal effectiveness and professional credibility.
Included in your subscription:
- One to one mentoring.
- Tried and tested tips & templates.
- Strategic projects resources.
- Online co-working days.
- Live roundtables and Q&A.
- Online cheerleading and advice from experts and peers.
Hands up if this sounds good…
World class resources to use in your projects
Get a head start on key strategic projects, like planning, budgeting, messaging, etc. with resources we’re designed and refined over more than a decade.
Experts and peers to sound out your ideas
Run your ideas by experienced marketing strategists and marketers in similar roles to you before you put them to your team.
Stop suffering from marketing FOMO
You see what others are doing, and the slew of online gurus telling you that they have the secret, and feel that you’re not doing enough, or you’re missing a trick, use our community to ground yourself and be selective about what you do.
Cut through the overwhelm of ideas
There are more ideas in your head, and coming at you every day, than you could ever implement properly, use our tools to prioritise.
Cross more off your list
Put aside a day a month to join our co-working session to get key items of irritating ‘should do’ things crossed off your list.
Get some validation that you're on the right track
Boost your confidence and credibility with our tools and support, and get that critical outside perspective or expert eye from time to time.
Anchored in a proven methodology
Everything we do in CMO Toolkit will be anchored within the Watertight Marketing methodology, which means that:
- You know it’s been proven and tested by over 3500 businesses.
- You can see where everything fits in the bigger picture of your whole marketing set-up.
- You can explain to others, in terms that relate to sales outcomes, why you’re doing the marketing you’re doing.
- You can refer to the best-selling book to put any given tip, tool or template into context.
Every Subscriber Gets
A careful balance of thinking and doing tasks across a monthly rhythm.
Project Resource Packs
Comprehensive toolkits & guides to support key strategic projects like setting your budget, metrics, establishing key messages, etc. Choose 1, 3 or 6 packs per year.
Watertight Wednesdays
Our monthly schedule of healthy discussion and debate for senior marketers.
Live Sessions
- One-to-one mentoring
- Monthly online co-working
- Expert panels and Q&A
Book Basics
- ‘Getting the Most from your Book’ short course
- Starter Workbook
- Author’s Talk-Through
Printed Resources
- Quarterly activity planner
- Key concepts posters
- Workshop materials
In the Vault
An extensive and growing archive of handy tips videos, content ideas, and key challenges. Over 70 resources on day one.
Member Discounts
Attend our training days and top up on printed resources at a special member price.
Peer Group Community
A lively community of experts and peers to talk to about any challenges or projects you’re working on.
Just some of things in the Vault:
- How to build a communications plan
- Creating brand guidelines
- Gaining high quality referrals
- How to create an evergreen campaign plan
- How to create a measurement framework
- Mapping proof to every promise
- Customer characterisations
- Marketing analytics and analysing data
- Stepping up on LinkedIn
- Create an email marketing machine
- Get confident on camera
- Create a website improvement plan
- How to create a warm customer welcome
- Managing external suppliers
- How to use video in your marketing
- Christmas marketing checklist
Choose your subscription
Level 1
- Monthly or Annual Subscription Option
- Watertight Wednesdays
- Book Basics
- Vault Access
- Coworking
- 1 one-to-one
- Community Access
- 1 Project Pack
- PDF Posters
Level 2
- Quarterly or Annual Subscription
- Watertight Wednesdays
- Book Basics
- Vault Access
- Coworking
- 3 one-to-ones
- Community Access
- 3 Project Packs
- Posters, Planner & Mug
Level 3
- Quarterly or Annual Subscription
- Watertight Wednesdays
- Book Basics
- Vault Access
- Coworking
- 6 one-to-ones
- Community Access
- 6 Project Packs
- Posters, 4 x Planners & 4 x Mugs
Download PDF Product Sheet, or call 0117 325 77 25 for more information
Terms & Conditions apply. Subscriptions are payable in advance. Discount available for additional members. Subscription commences on payment.
Hear what our members think of the CMO Toolkit
“This book and the Club were the missing links to my marketing strategy. Highly recommended”
“[The Ask Almost Anything surgery] was an incredibly useful and valuable session – more than worth the membership fee for this alone!”
Your Questions Answered
Who is this the club for?
This is a subscription for people who do marketing as part of their job. It’s a sleeves up, get it done, space for marketers who want to get more done and feel more confident. It’s all going to make more sense if you’ve read and enjoyed the Watertight Marketing book, as that’s what we’ll be implementing. It’s for all levels of marketers. There are elements valuable for marketing managers, executives and marketing directors.
We do accept marketing coaches, consultants, advisors, agencies or other marketing services suppliers. Since they will be using the materials for their clients, we have different terms. Contact us at hello@watertight-thinking.com for more information.
When can I start?
You can start at any time. All you need to do is fill in the form and then we will let you know what happens next and what you need to do to sign-up and pay. Or, depending on the Level you go for, you can buy off the website. There is a minimum subscription of 12 months.
What if I miss a session?
Some sessions are recorded and added to the CMO Toolkit Vault. We recommend you join the week-long challenges live and take part along with an expert to get the best value, but these are also recorded and added to the Vault.
Can we join as a team?
Yes, absolutely – the Club is great for a team who will get lots from group membership. Additional team members from the same organisation can get access to the same materials as the full paying subscriber at 50% of the published price.
Can I get one to one feedback and support?
There main way to get one-to-one support is to buy add-on coaching sessions as and when you need them. We are also always in and out of the Community, so you’ll get great specific feedback from us and your peers there too.
Also, don’t forget, that with each project resource pack you get 30 mins coaching on how to implement that pack.
Do I have to use everything?
We’ve packed a lot into your subscription. We don’t expect everyone to do everything each month, but the more you do, the more value you get.
How much time will I need to get value from this?
A typical minimum engagement to get value is likely to be 2 or 3 things a month. For instance, that could be::
- Watch or read any single item from The Vault = 10 minutes
- Participate in the Roundtables / Get it Done Day = 6 hours
- Join the monthly Ask [Almost] Anything Session = 90 minutes
We’d also recommend completing one of the week-long challenges each year, which requires 6-8 hours of your time spread across the week. Spend more time if you want to.
Don’t forget you will have at least one project resource pack as part of your subscription; this will take at least 1-2 days to work through and implement. You’d expect to spend at least that time on a strategic project; it’s made easier because you won’t be starting from scratch!
Is this online or in person?
This is all done online, so you can join from wherever you are. Live calls are conducted using the Live Room in the Community or Zoom, and all resources are delivered via your personal login to Watertight Webschool from your desktop or via the app.
When do I receive the Project Resource packs?
If you’ve subscribed at Level 1, you pay up front for the whole year and you will receive your project resource pack immediately. If you’ve subscribed at Level 2 or 3 you will be invoiced quarterly and packs will be released pro rata across the year on payment of the quarterly fee.
What if I want to cancel?
You can cancel your membership at any time via your login. Since this is an annual membership, your access will continue until the end of your membership year. No refunds or part refunds are available. Full terms will be shared on sign-up.
I'm not in the UK, can I join?
If you’re okay to join in with things on London time, we’re happy to have you. The Roundtables and live calls are all within office hours on UK time. If that’s the middle of the night for you, it’s probably not going to work.
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