by Rachael Wheatley | Marketing Strategy, Marketing Team
< Back to the Blog Reading Time: 5 Minutes It’s a common lament of client side marketers that their colleagues don’t see the strategic benefit of marketing. Cynicism seems to come from all sides. In this post, we look at ways that marketers themselves...
by Rachael Wheatley | Flow Foundations, Marketing Strategy, Marketing Team, Touchpoint Leaks
< Back to the Blog Reading Time: 4 Minutes Even a seemingly simple question – such as ‘what is the purpose of marketing for your business?’ – will often elicit many and varied responses within an organisation. Without having a common...
by Rachael Wheatley | Marketing Strategy, Marketing Team
< Back to the Blog Reading Time: 4 Minutes A number of our clients have invested in young talent to cover their marketing, and want to be able to nurture them into more senior roles. We often find that a business has a marketing manager in role, and now wants...
by Rachael Wheatley | Marketing Team
Outsource marketing? It’s an option, but when is it the right choice? The typical businesses we work with would be described as step-up, rather than start-up. That is, they’ve been going a few years and now want to step things up. This is usually the point...
by Rachael Wheatley | Bucket, Commercial Karma, Leak #1: Forgotten customers
< Back to the Blog Customer marketing is one of the most important, and often overlooked, elements of a marketing plan. Your existing customers are the people who pay your bills folks! But, more than this, they are the foundation of your reputation, your word of...