This book and the Make Marketing Happen Club were the missing links to my marketing strategy. Highly recommended

“Bryony Thomas knows her stuff!! She has a great writing style and puts a lot of effort into demystifying myths about marketing that sometimes exist. Thoroughly recommend it to anyone who wants to get better at marketing their business!”

“The Best Marketing Book Out There. This book contains all the information you need in one place, and it does so in a way that is easy to understand and straight to the point with no jargon.”

“I loved the book. We’ve actually enjoyed working through the materials – not least because it works!”

“If you want to achieve long term sales results, get in control of your marketing and most importantly ensure good customer retention – then this book is invaluable. Bryony lays out very clearly the whole buying cycle (or funnel) and identifies each potential leakage point and how to ensure it’s all watertight. It’s a really good analogy and clearly explains what to watch out for. The worked example case study shows how it’s all done in practice. With plenty more case studies included, it’s really a blue print for any small business owner to follow. Too many start-ups make the mistake of thinking it’s all about maximising sales, when really it’s more about thinking through the whole buying cycle and making sure you keep the customers you get. No point in continuing to endlessly fill a leaky bucket!”

“The only marketing book you’ll ever need”

“Every small business owner should read this book”

“I recently finished ‘holiday’ reading ‘Watertight Marketing’ by Bryony Thomas – as recommended by a colleague. I found the book to be very readable, relatable and practical. It is also very process focussed and it flipped the whole concept – as I had previously understood it, on its head. As recommended by Bryony, I’m now reading the book for a second time, this time applying it to my own situation. I feel confident that positive results/outcomes will follow – and that’s from someone who has previously loathed marketing. Strong recommendation from me.”

“This book delivers exceptional value and clarity for all businesses to achieve a watertight marketing strategy.”

“Everything you need to know about marketing in one place.”

“Ideal for those who think outside the box”

Watertight Marketing is a really great book for anyone wanting to sharpen their skills and understand the mechanics of how a customer buying journey begins, flows and ends.

As a business coach, it is one of my go-to recommendations for clients who need to boost their understanding of this interesting subject.
Bryony has written the book in a straightforward, easy to follow way and it is a proper page-turner once you get stuck in!

Great marketing guidance for businesses.

“I think it might be quite good.”

“I am a marketer through and through, with more than 25 years’ experience working both in-house and as an independent consultant. I’ve read a lot of marketing books in that time, and this is – by far – the best!

For me, the first thing that struck me is the logical structure – 4 clear sections which take you from high-level marketing principles; a practical methodology and ideas for you to start implementing right away; right through to practical guidance to ensure you maintain momentum.

A feature of the book are the many line drawings to illustrate the concepts, which are brilliant in their simplicity; along with practical examples and case studies.

Even after many years of working in the sector I got a lot from the book, and – for me – there are 3 golden nuggets . Firstly ‘marketing is a mindset’ – it’s a WAY of doing business, and not just a bolt-on; ‘commercial karma’ – do the right thing, and you will be rewarded; and finally, the ‘Purpose/Profit Matrix’ as a practical tool to help you assess and attract the clients you love working with. These are all concepts I already related to, and yet Bryony Thomas has articulated them so beautifully, I now have a name for them!”