Marketing Capability Archives - Page 2 of 3

Bridging the gap from business strategy to marketing operations

by Rachael Wheatley | #WatertightWednesday, Marketing Capability, Marketing Skills, Marketing Strategy

< Back to the Blog Reading Time: 10 Minutes “A key role of marketing is to make sure the strategy, plan and activity supports the business’s objectives. Without that, the risk is scattergun marketing and it’s hard to prove the value of marketing. In our latest...

Developing a ‘journey brain’

by Rachael Wheatley | #WatertightWednesday, Marketing Capability, Marketing Skills, Marketing Team

< Back to the Blog Reading Time: 10 Minutes “Marketers are familiar with the customer journey. It’s the starting point for our thinking, strategies and plans. But what are the other ‘journeys’ in the business – employees, other stakeholders, growth? How can...

Recruiting & resourcing a stellar marketing team

by Rachael Wheatley | #WatertightWednesday, Flow Foundations, Marketing Capability, Marketing Skills, Marketing Team

< Back to the Blog Reading Time: 10 Minutes “Whatever your size of business, recruiting and resourcing can be a tricky. What makes for a brilliant marketing team? What factors do you need to consider? In our roundtable this month we discussed the topic through...

Getting your FD onboard and loving marketing

by Rachael Wheatley | #WatertightWednesday, Bucket, Funnels and Filters, Marketing Capability, Marketing Skills, Marketing Strategy, Marketing Team, Taps

< Back to the Blog Reading Time: 10 Minutes “A marketer’s relationship with the FD is key. They can test your plan, help develop a metrics dashboard and facilitate budget conversations. However, it’s not a given that your FD will be on-board with marketing. So how...

How close are you to your FD?

by Rachael Wheatley | Budget Shape, Marketing Capability, Marketing Strategy, Mindful marketing measurement, Third Flow Foundation - Baseline Rhythm

< Back to the Blog Reading Time: 5 Minutes Having a good relationship with finance is important. Getting them on-board and enthusiastically supporting your strategy and plan is often a key piece to get right. But all too often, finance think that marketing is...

What does a business leader need to know about marketing?

by Rachael Wheatley | #WatertightWednesday, Bucket, Funnels and Filters, Marketing Capability, Marketing Skills, Marketing Strategy, Marketing Team, Taps

< Back to the Blog Reading Time: 10 Minutes “Why is it that the same marketer can thrive in one organisation and shrivel in another? It has a lot to do with what the leaders and other key players think about marketing: their perception of it, the level of support...