There’s a hole in your bucket!
Wednesday 28th August 2024
Midday (London Time) | 75-Minute Masterclass
Leave this session with a proven thinking tool for ensuring you make the most of every penny in your budget and keep more of the clients you love.
Live Masterclass
There’s a hole in your bucket!
Find out where you’re leaking profit – and how to fix it
There’s a fundamental problem with customer journey planning and the actions taken by marketers to improve their results. It’s upside down. In this session, we dismantle the classic sales funnel to create a better metaphor, showing that most businesses have a worrying hole in their bucket.
How do real customers buy what you sell?
How does marketing support your customer’s decision?
Create a priority plan using our assessment tool
Masterclass Hosts
Bryony Thomas
Bryony is the author and creator of the Watertight Marketing book and methodology, based on original research in 2005. Now used over 3500 businesses, it’s helped MDs and marketers alike build scalable and sustainable sales. One of the country’s foremost thinkers on sales and marketing.
Rachael Wheatley
Rachael brings over 30 years’ of marketing experience, with a particular focus on building and developing effective marketing teams that are able to act as a strategic driving force across an organisation. She has worked with Bryony and Watertight since 2014, and has been pivotal to its practical application.
What we’ll cover
Where the hole in your bucket is
How to think through the eyes of the buyer to see what might slow the sale down, or speed it up.
How to map marketing to each step of the sale so you know what job your activities need to do to support sales results.
Introduce you to our assessment tool that will enable you to prioritise where to focus your marketing, and why.
“The Touchpoint Leak Assessment is the best tool I have ever seen in helping someone organise their marketing priorities while taking in the whole picture.”
Masterclass Starts In
Day(s)
:
Hour(s)
:
Minute(s)
:
Second(s)
Based On The Best-Selling Book
Watertight Marketing
Attend Live
Wednesday 28th August 2024
Register Now
Midday (London Time) | 75 Minutes
Register to join us live.
“The Thirteen Touchpoint Leaks is an excellent way of taking stock of what you are, or not doing, correctly. And then working on the marketing that will have most impact.”