Watertight Marketing Vision & Values
The Watertight Marketing Vision
Business works better, and builds a better world, when there’s a common language
We see Watertight Marketing becoming the language that the best businesses use to bring their people with them in building sustainable growth. Sustainable for the business, and sustainable for human wellbeing. We hate waste. Wasted potential. Wasted effort. Wasted resources. We want to be part of the solution in reaching a sustainable balance in the world.
Commercial Karma
We believe in Commercial Karma; that treating people decently is the foundation of long-term success. We would never do, or advise others to do, something that we wouldn’t do ourselves in their position.
Integrity
We operate with integrity at all times; which means that we can always explain and feel comfortable with our motives and actions. We would never act in a way, or for a reason, that we wouldn’t be happy to explain publicly.
Growth & Challenge
We strive for ongoing personal growth, challenging ourselves and others to be the best versions of themselves; which means we invest time and money in self-awareness and personal development.
Community
We help build organisations that support happy, healthy families and communities; which means that we work in ways that enable outside interests and making a community contribution.
Watertight Marketing Values
Commercial Karma
We believe in Commercial Karma; that treating people decently is the foundation of long-term success. We would never do, or advise others to do, something that we wouldn’t do ourselves in their position.
In Practice
We’re been in business since 2008, and we’re still in touch with almost everyone we’ve ever worked with.
Integrity
We operate with integrity at all times; which means that we can always explain and feel comfortable with our motives and actions. We would never act in a way, or for a reason, that we wouldn’t be happy to explain publicly.
In Practice
If we recommend a person, product or service to you, you can be sure we’ve checked it out first.
Personal Growth & Challenge
We strive for ongoing personal growth, challenging ourselves and others to be the best versions of themselves; which means we invest time and money in self-awareness and personal development.
In Practice
We capture learnings every week, and invest in training for everyone in our team. You’ll find us talking about new things we’ve learned most days!
Family & Community
We help build organisations that support happy, healthy families and communities; which means that we work in ways that enable outside interests and making a community contribution.
In Practice
We offer at least one fully-funded pass to our Watertight Webschool content each year to an organisation doing amazing things for social good.
Watertight Marketing Characteristics
Conscientious & Reliable
People in the Watertight Marketing team have extremely high standards. They take care to present themselves, the business, and their work in a way that makes them proud. We are conscientious in our work, and can be relied upon to deliver on the commitments we make to ourselves and others.
In Practice
You’ll find one of us answering questions in our client forums practically every day. We don’t promise to be there weekends, but we usually are!
Worldly & Honest
There is a worldliness and wisdom in people on the Watertight Marketing team, which puts our efforts in context of the real lives of the people we affect through our work. This often manifests in disarming honesty and humour.
In Practice
Have you ever read or watched one of Bryony’s interviews? There’s a reason she’s described as “disarmingly honest!”
Thoughtful & Logical
Watertight Marketing people are thoughtful in their approach, which means that we look at things from many perspectives to make logical and reasoned arguments for our recommendations and suggestions.
In Practice
This shines through every page of the Watertight Marketing book, and mentioned in almost every other review. It’s one of the things we’re really known for.
Grounded Dreamers
Whilst we enjoy and engage with dreaming big, there is a grounded practicality in the approach we take to get there.
In Practice
We can always turn a big idea into something you can act on today.
Natural Connectors
We are natural connectors, be that connecting the pieces of a puzzle, or of the people that need to come together to complete it.
In Practice
We regularly spot ways that our clients and community could work together, and put them in touch with each other directly. There’s a building list of our clients now working on projects together!