The methodology course is available at three depths:

• Essentials: suitable for non-marketers or early career marketing professionals.
• Intensive: A quick run through at depth to get the big picture, suitable for marketing managers and business leaders with a growth mandate.
• Mastery: For senior marketers in or aiming for a directorial or strategic consultancy roles.

Or, you can choose to do one chapter or one tactical deep dive. These are best taken either by marketers or under the leadership of a marketer building a team or collaborating with non-marketing peers. For example, you may wish your finance director to do the budgeting chapter, and your account managers to look at the tactics for driving customer loyalty.

We can add in-house sessions or workshops to this when you have a group of people doing courses with us, and you will be invited to join us at our annual conference and Watertight Weekend in-person sessions as we run them.

If you wish to add to your credentials, you can choose to sit the exam & coursework at the end of your study to achieve Watertight Marketing Certified Professional status. You will need to sit the recap exam each year to maintain your status.

We love working alongside marketers at all levels. It’s probably when we’re able to deliver our very best work. In fact, we were all once in exactly the same positions and completely understand what it takes to make this work! An engagement with us will energise your existing team in three key ways:

1. Learning and development.
2. Help to position marketing strategically at the heart of the business.
3. Build a common language across the whole organisation.

Our aim is to enable your marketing, sales and service teams to truly thrive, creating healthy flow in your business.

A 12-week Flow Foundations Audit typically costs £25,000, and gives you a deep insight into precisely what, and in what order, you need to focus on to put an organisational marketing capability at the heart of healthy business.

The Make Marketing Happen Club is for people whose job it is to get the marketing done for your business. That could be a solo marketer, or a small team. It’s a perfect resource to help you to manage, energise and develop your marketers. Members are most commonly marketing execs or managers in £2-20m turnover businesses, and if there’s a marketing director – they would join too.

All Club activities are run online via Zoom or video replay. The more you ask and engage, the more you’ll get from it all. There’s a full day of live drop in once a month, and 90-minutes of Q&A. If you ever want some one-to-one support, you can simply add-on a mentoring session as and when you need it.