Is your marketing measurement meaningful?
Marketers have an infuriating habit of presenting piles of statistics, as if in and of themselves they mean something. There is a dizzying array of marketing metrics a business could review, from open rates, click-throughs, bounce rates, page views, dwell time,...How do you prove to SMEs that you’re the right marketing consultant for them?
New Accreditation Scheme launches to set benchmark for independent marketing consultants 19.03.14, Bristol – A new accreditation scheme designed to help marketing consultants differentiate themselves and gain more work from small businesses has launched this month....
Competitors – a wise or wasteful use of your time?
Watching, tracking and reviewing what your competitors are up to could be classified as essential market research by some, or an irritating distraction by others. I’ve had a few discussions with clients in the last few days about whether or not to spend time...
What should you include in the marketing budget for your small business?
< Back to the Blog So, it’s that time of year… for many the end of the tax year also closes the financial year, and means preparing a fresh 12-month marketing budget for the year ahead. Or does it? Many of the small businesses we encounter have an ad...Work With Us
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