What are sustainable sales results?
We talk about marketing that underpins sustainable sales results. So, let’s explore exactly what we mean by that, and why it’s so important to get to a point where your sales really do meet these criteria. There are three ways in which sales need to be...
How to make time for your marketing when you run your own business
Business owner and Author of Time Mastery; Banish Time Management Forever, Karen Meager, recently graduated our Marketing Masterplan programme. Every month she’d ticked off her task list, and more! She impressed us so much in how she managed her time around...
How to create a balanced marketing activity plan for your small business
Underpinning all the really practical ideas in Watertight Marketing, there are the Four Foundation Leaks. These are very much about your marketing mindset. If you don’t have these things in place for your business, it’s highly likely that your marketing...
Truly effective marketing sets you and your business free
I’ve written a lot about the parallels between marketing and fitness. The thing is, when I wrote those posts, I wasn’t actually doing any exercise! I see the irony. Many of the business owners I so often encounter know they could do with stepping up their...
Accept it. Embrace it. Marketing is messy!
I love a good diagram. They’re great for simplifying ideas. But, it is worth remembering that the world doesn’t really look like that. Especially in marketing. In my recent post, Sales funnels don’t exist, I made the point that even the best...Work With Us
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